1402.11(a)(iv)    Office-Function-Type and Computerized Web Traffic Services

"Office functions" appears in the Nice Class Heading for Class 35. The following services are essentially office function services (e.g., filing and record keeping) that happen to be conducted with the use of a computer:

  • "Data processing services, in Class 35."
  • "Computer data entry services, in Class 35."
  • "Compilation of information into computer databases, in Class 35."

Computerized web services include website-focused activities the primary function of which is to promote, advertise or market the websites of others by improving a website’s visibility in search engine results. For example, the following are acceptable identifications:

  • "Web site traffic optimization, in Class 35."
  • "Consulting services in the field of search engine optimization for sales promotion, in Class 35."
  • "Promoting the goods and services of others through search engine referral traffic analysis and reporting, in Class 35."