1209.03(e)    More than One Meaning

Descriptiveness must be determined in relation to the goods or services for which registration is sought. In re Omniome, Inc., 2020 USPQ2d 3222, at *10 (TTAB 2019) (citing In re Bright-Crest, Ltd., 204 USPQ 591, 593 (TTAB 1979)). Therefore, the fact that a term may have a different meaning(s) in a different context is not controlling. Id.; see In re RiseSmart Inc., 104 USPQ2d 1931, 1933 (TTAB 2012) (citing In re Chopper Indus., 222 USPQ 258, 259 (TTAB 1984) ); In re Bright-Crest, Ltd., 204 USPQ at 593 . If a term has a primary significance that is descriptive in relation to at least one of the recited goods or services, and does not create any double entendre or incongruity, then the term is merely descriptive. See, e.g., In re Calphalon Corp., 122 USPQ2d 1153, 1164 (TTAB 2017) (finding nothing incongruous about the use of the word sharpen (or its phonetic equivalent SHARPIN) to describe the function of knife blocks with built-in sharpeners that automatically sharpen knives).

See TMEP §1213.05(c) regarding wording that constitutes a "double entendre."