1402.11(a)(vi)    Computer Retail Services

Effective January 2, 1997, retail store, catalog, and ordering services are classified in Class 35. (The aforesaid services were previously classified in Class 42.) The rendering of the retail store, catalog, and ordering services by electronic means, such as by telephone or computer, does not affect the classification of these services.  Any of the following identifications is acceptable: 

  • "Computerized on-line retail store services in the field of {indicate field of goods}, in Class 35."
  • "Web-based catalog services featuring {specify goods}, in Class 35."
  • "Computerized on-line ordering services in the field of {indicate field of goods}, in Class 35."

Other types of retail services, including marketing, advertising, and promotion services, are also classified in Class 35 regardless of how the services are conducted. For example:

  • "Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices, in Class 35."