1402    Identification of Goods and Services

1402.01    Specifying the Goods and/or Services - in General

A written application must specify the particular goods and/or services on or in connection with which the applicant uses, or has a bona fide intention to use, the mark in commerce.  15 U.S.C. §§1051(a)(2)  and 1051(b)(2); 37 C.F.R. §2.32(a)(6).  To "specify" means to name in an explicit manner.  The identification should set forth common names, using terminology that is generally understood.  For products or services that do not have common names, the applicant should use clear and succinct language to describe or explain the item.  Technical or esoteric language and lengthy descriptions of characteristics or uses are not appropriate.

The language used to describe goods and/or services should be understandable to the average person and should not require an in-depth knowledge of the relevant field.  An identification may include terms of art in a particular field or industry that are definite and limited to a single class, but, if these terms are not widely understood by the general population, the identification should include an explanation of the specialized terminology.

The identification of goods and/or services must be specific, definite, clear, accurate, and concise.   See In re Societe Generale des Eaux Minerales de Vittel S.A., 1 USPQ2d 1296 (TTAB 1986) , rev’d on other grounds, 824 F.2d 957, 3 USPQ2d 1450 (Fed. Cir. 1987); The Procter & Gamble Co. v. Economics Laboratory, Inc., 175 USPQ 505 (TTAB 1972) , modified without opinion, 498 F.2d 1406, 181 USPQ 722 (C.C.P.A. 1974); In re Cardinal Laboratories, Inc., 149 USPQ 709 (TTAB 1966) ; California Spray-Chemical Corp. v. Osmose Wood Preserving Co. of America, Inc., 102 USPQ 321 (Comm’r Pats. 1954); Ex parte The A.C. Gilbert Co., 99 USPQ 344 (Comm’r Pats. 1953).

The applicant must identify the goods and services specifically to provide public notice and to enable the USPTO to classify the goods and services properly and to reach informed judgments concerning likelihood of confusion under 15 U.S.C. §1052(d).  An identification that fails to identify the goods and services with specificity is indefinite, either because the nature of the goods or services is not clear or because the wording is so broad that it may include goods or services in more than one class. The USPTO has discretion to require the degree of particularity deemed necessary to clearly identify the goods and/or services covered by the mark.   In re Omega SA, 494 F.3d 1362, 83 USPQ2d 1541 (Fed. Cir. 2007).

As indicated above, an identification should set forth the common name of a good or service using terminology that is generally understood. Wording such as "included in this class" is not the common name of particular goods or services and would not be understood by those unfamiliar with the Nice Classification. If an identification includes wording such as "included in this class," "belonging in this class," or "excluding goods/services in other classes," or the like, the examining attorney will require the applicant to delete such wording because it does not identify a particular good or service.

The identification itself must not include references to specific class numbers. Examining attorneys may delete wording related to the Class number from the identification by no-call examiner’s amendment and must ensure that such wording is removed from the identification prior to approving a mark for publication or registration. See TMEP §707.02 regarding examiner’s amendments without prior authorization. See generally TMEP §817 regarding preparation of an application for publication or registration.

Terminology that includes items in more than one class is considered indefinite, even with such additional wording as "included in this class" at the end of the identification. See id. ("chronographs" includes both time recording devices in Class 9 and watches in Class 14; merely classifying the goods in only one of the classes does not preclude a requirement for further specificity in the identification).

Example:  "Blankets" is not acceptable without qualifying wording because it is not particular enough to identify the kind of blanket on which the mark is used, e.g., fire blankets (Class 9), electric blankets for household purposes (Class 11), horse blankets (Class 18), and bed blankets (Class 24).

However, the conclusion that a term would clearly include items classified in more than one class should not be drawn unless reasonable, in light of the evidence of record.   See In re Thor Tech, Inc., 85 USPQ2d 1474 (TTAB 2007) ("park trailer" held to be an acceptable identification, where the applicant’s evidence showed that it is a term of art generally understood by those in the industry and by consumers as a designation for a type of recreational vehicle, which unambiguously places it in Class 12; Board was not persuaded by the examining attorney’s argument that the identification  was indefinite because it could also encompass mobile homes in Class 19.).

The accuracy of identification language in the original application is important because the identification cannot later be expanded.   See 37 C.F.R. §2.71(a); TMEP §§1402.06 et seq. and 1402.07 et seq.; In re M.V Et Associes, 21 USPQ2d 1628 (Comm’r Pats. 1991).

See TMEP §1306.02(c) regarding the identification of goods and services in certification mark applications and TMEP §1304.02(c) regarding identification language in collective membership mark applications.

1402.01(a)      General Guidelines for Acceptable Identifications of Goods or Services

With few exceptions, an identification of goods and services will be considered acceptable if it:

  • Describes the goods and/or services so that an English speaker could understand what the goods and/or services are, even if the grammar or phrasing is not optimal;
  • Meets the standards (not necessarily the language) set forth in the ID Manual;
  • Is not a class heading; and
  • Is in the correct class, i.e., there is no language in the identification that makes classification difficult or ambiguous; each class lists goods or services that are clearly in a single class.

Deference should be given to the language set forth by the applicant in the original application.

If an identification contains spelling errors, the examining attorney must require correction.  Obvious spelling errors in an identification may be corrected by examiner’s amendment without contacting the applicant.   See TMEP §707.02.  However, British English variants of American English spellings (e.g., colour, vapour, and organise) are acceptable and need not be changed.

In general, commas should be used in the identification to separate items within a particular category of goods or services.  When the items are preceded by the word "namely," a comma should always be used before and after that term.  For example, "clothing, namely, hats, caps, sweaters, and jeans" is an acceptable identification of goods in Class 25 and shows proper use of commas. For additional information on the use of "namely" in an identification, see TMEP §1402.03(a).

Semicolons should generally be used to separate distinct categories of goods or services within a single class.  For example, "cleaners, namely, glass cleaners, oven cleaners, and carpet cleaners; deodorants for pets" is an acceptable identification in Class 3.  In this example, the word "cleaners" names the category covering "glass cleaners, oven cleaners, and carpet cleaners."  The semicolon prior to "deodorants for pets" indicates that the deodorants are a separate category of goods from the cleaners. See In re Midwest Gaming & Entm’t LLC, 106 USPQ2d 1163, 1166 (TTAB 2013) (finding that, because a semicolon separated the two relevant clauses in registrant’s identification, its "restaurant and bar services" is a discrete category of services that stands alone and independently as a basis for likelihood-of-confusion analysis, and is not connected to nor dependent on the services set out on the other side of the semicolon).

Care should be taken to use commas and semicolons properly when identifying items that are part of a kit or system.  In general, items that are to be sold together (e.g., as components of a system or kit) should be separated by commas.  However, other goods within the same class that are to be sold independently of the kit or system should be separated by semicolons.  This is an exception to the general rule regarding using semicolons to separate categories of goods.  Here, the semicolons are used to separate items that in a non-kit or non-system identification would be separated by commas.  For example, an identification that includes kits comprised of several items, as well as other goods sold independently from the kits, should be punctuated as follows:  "nail care kits comprised of nail polish, nail polish remover, false nails, nail files, and printed instructions; nail glitter; body art stickers."  The use of "and" before "printed instructions" indicates that the "printed instructions" are the final items contained in the kit.  The use of semicolons indicates that "nail glitter" and "body art stickers" are separate items and are not included in the nail care kits.

Commas, semicolons, and apostrophes are the only punctuation that should be included in an identification. Other punctuation, such as colons, question marks, exclamation points, and periods should not be used in an identification. In addition, symbols, such as asterisks (*), at symbols (@), or carets (^), should not be included in the identification.

1402.01(b)    Identification of Goods and Services in a §44 Application

The identification of goods and services in an application based on §44 of the Trademark Act, 15 U.S.C. §1126, must comply with the same standards that govern other applications.  The applicant must identify the goods and services specifically, to enable the USPTO to classify the goods and services properly and to reach informed judgments concerning likelihood of confusion under §2(d) of the Trademark Act, 15 U.S.C. §1052(d).

Foreign registrations often include broad statements identifying the goods and services.  In many cases, the identification is merely a repetition of the entire general class heading for a given class.  These broad identifications are generally unacceptable in U.S. applications.  The identification of goods and/or services in the U.S. application must be definite and specific even if the foreign registration includes an overly broad identification.   See In re Omega SA, 494 F.3d 1362, 83 USPQ2d 1541 (Fed. Cir. 2007) (noting that the USPTO has discretion to require greater particularity than an entry in WIPO’s Alphabetical List of goods and services); In re Fiat Grp. Mktg. & Corporate Commc'ns S.p.A., 109 USPQ2d 1593 (TTAB 2014) .

Furthermore, in an application based on §44 of the Trademark Act, the identification of goods and services covered by the §44 basis in the U.S. application may not exceed the scope of the goods and services identified in the foreign registration.   Marmark Ltd. v. Nutrexpa, S.A., 12 USPQ2d 1843 (TTAB 1989) ; In re Löwenbräu München, 175 USPQ 178 (TTAB 1972) .  However, if the applicant also relies on use in commerce under §1(a) or intent-to-use in commerce under §1(b) as a filing basis, the identification may include goods or services not listed in the foreign registration, if the applicant specifically limits the §44 basis to the goods and/or services covered by the foreign registration.   See37 C.F.R. §2.32(a)(6).  See TMEP §806.02 regarding multiple-basis applications.

If a foreign registration in a single class includes a broad statement identifying the goods or services and the USPTO determines that the goods or services identified are in more than one class, the applicant may rely on the same foreign registration to cover the additional classes in the U.S. application, provided that the identification in the foreign registration encompasses all goods and/or services identified in the U.S. application and the applicant pays the fees to add the additional classes in the U.S. application.  See TMEP §§1403–1403.06 regarding multiple-class applications.

1402.01(c)    Identification and Classification of Goods and Services in a §66(a) Application

The identification of goods and services in an application based on §66(a) of the Trademark Act, 15 U.S.C. §1141f(a),  must comply with the same standards that govern applications under §1 or §44. The applicant must identify the goods and services specifically to provide public notice and to enable the USPTO to reach informed judgments concerning likelihood of confusion under 15 U.S.C.  §1052(d).

The examining attorney will examine the identification of goods and/or services in a §66(a) application according to the same standards of specificity used in examining applications under §1 and §44 of the Trademark Act, 15 U.S.C. §§1051   and 1126.  That is, the examining attorney must follow the procedures set forth in the TMEP and identify the goods and/or services in accordance with the principles set forth in the ID Manual guidance in effect on the filing date of the request for extension of protection. See TMEP §1904.01(b) concerning the filing date of a request for extension of protection of an international registration to the United States. See also TMEP §§1401.10(a), TMEP §1904.02(c)–1904.02(c)(v). Thus, although international registrations often include broad statements identifying the goods and services, and in many cases use the entire class heading of a given class, these broad identifications are generally unacceptable in United States applications. The identification of goods and/or services in the request for extension of protection to the United States must be definite and specific even if the international registration includes an overly broad identification. See In re Omega SA, 494 F.3d 1362, 83 USPQ2d 1541 (Fed. Cir. 2007) (noting that the USPTO has discretion to require greater particularity than an entry in WIPO’s Alphabetical List of goods and services).  

When the original identification of goods and/or services in a §66(a) application is definite, but misclassified under United States standards, the examining attorney must accept the identification.

The international classification of goods and/or services in a §66(a) application may not be changed from the classification assigned by the IB.  If the IB’s classification of goods or services in the §66(a) application is different from the classification set forth in the ID Manual, the examining attorney will not request an amendment of the classification.  In addition, the goods or services may not be moved to another class identified in the application.  37 C.F.R. §2.85(d); TMEP §§1401.03(d), 1904.02(b). The examining attorney should notify the Office of the Administrator for Trademark Classification Policy and Practice of the particular definite, misclassified goods or services.

When a proposed amendment to the identification is definite, but describes goods and/or services in a class other than the original class assigned by the IB, the examining attorney will not accept it because the amended identification is outside the scope of the original goods and/or services. Because the international registration is limited to the class(es) assigned by the IB, any amendments to the identification of goods/services may only include goods or services that are properly within the scope of the class(es) set out in the §66(a) application. The inclusion of any goods and/or services outside of the scope of the IB-assigned class(es) in a §66(a) application would result in the lack of a basis for registration of such goods/services under U.S. law. See also TMEP §§1904.02(c) et seq. regarding the examination of the identification of goods and services in a §66(a) application.

1402.01(d)    Location of "Identification of Goods and Services"

Paper Application.  If the applicant submits a separate drawing page in a paper application, this page is considered part of the written application and not a separate element.  Any goods or services listed on the drawing page in a paper application will be considered part of the "identification of goods and services," even if they do not appear within the body of the application.

There is no requirement that goods or services be listed in any particular place within the body of a written paper application.   See In re Atlantic Scientific Corp., 47 USPQ2d 1959 (Comm'r Pats. 1998).  However, goods or services referenced only on the specimen(s) are not considered part of the identification.

TEAS, TEAS RF, or TEAS Plus Application.  In a TEAS, TEAS RF, or TEAS Plus application, only goods and/or services listed in the proper field will be considered part of the identification.

§66(a) Application. In an application under §66(a), the listing of goods and/or services for which the holder of an international registration seeks protection in the United States is transmitted to the USPTO from the IB. The goods and/or services may be all of those listed in the international registration – the "Basic Goods and Services." Alternatively, the holder of an international registration may seek protection for less than all the goods/services listed in the international registration. In such cases, in addition to the "Basic Goods and Services," the §66(a) application will contain "Limitation" details. The "limited" goods/services are the operative goods/services for the purposes of examination. Further limitations may be transmitted from the IB. Such limitations are processed by the Madrid Processing Unit (MPU) and examining attorneys are notified of changes as appropriate. See TMEP §1904.02(e)(ii) regarding limitations.

1402.01(e)    Responsibilities of Examining Attorney as to Identification

It is the applicant’s duty and prerogative to identify the goods and services.  However, the examining attorney may require amendment of the identification of goods and/or services to ensure that it is clear and accurate and conforms to the requirements of the statute and rules.  The examining attorney should explain clearly and concisely the reason for requiring an amendment.

Under 37 C.F.R. §2.61(b), the examining attorney may require information and evidence, if necessary, to ascertain the nature of the goods and/or services or otherwise permit proper examination of the application.   See TMEP §814.

When requiring amendment to the identification, the examining attorney should advise the applicant that goods or services deleted by amendment may not be reinserted at a later point in prosecution.   See TMEP §§1402.06(a), 1402.07(e).  Examining attorneys should take particular care to ensure that pro se applicants are aware of the restrictions on amendments to the identification of goods and services.

To determine proper classification and the acceptability of the language in an identification of goods and/or services, the examining attorney should review this chapter of the TMEP, the ID Manual, and any other resources provided by the USPTO relating to the principles of classification under the Nice Agreement and USPTO practices with regard to specificity of goods and services. After consulting these resources, if the examining attorney is uncertain as to the proper classification or acceptability of language in an identification, he or she should consult with a senior or managing attorney.  If the issue still remains unresolved, questions about policy and practice regarding the goods or services at issue may be referred to the Office of the Administrator for Trademark Classification Policy and Practice.

The examining attorney has the discretion to issue a final refusal based on a requirement to amend the identification of goods and/or services.  Examining attorneys should make every effort to resolve these issues during examination, and should suggest an acceptable identification, if possible.  The Office of the Administrator for Trademark Classification Policy and Practice should be consulted, whenever necessary, to resolve identification and classification issues that are the subjects of appeals, including applications remanded for review of requests for reconsideration after the filing of an appeal. Copies of appeal briefs that involve such issues should be sent to the Office of the Administrator for monitoring purposes.

See TMEP §§718.02(a) and 1402.13 for information regarding a requirement for an amendment of the identification of goods and/or services that is expressly limited to only certain goods/services.

1402.02    Entitlement to Filing Date With Respect to Identification of Goods and Services

An application under §1 or §44 must include an identification of goods or services to receive a filing date.  37 C.F.R. §2.21(a)(4).

Effective October 30, 1999, any goods or services listed on the drawing page of a paper application are considered part of the "identification of goods and services."  However, only goods and/or services listed in the proper field on a TEAS, TEAS RF, or TEAS Plus application will be considered for determining whether the application meets the requirements for receipt of a filing date.

If the application does not identify any recognizable goods or services, the USPTO will deny a filing date.  For example, a filing date will be denied if the identification of goods or services is blank or recites only the following:

  • (1) the mark itself;
  • (2) a class number;
  • (3) wording such as "company name," "corporate name," or "company logo;"
  • (4) "Internet services" or "e-commerce services;"
  • (5) "business" or "business services;"
  • (6) "miscellaneous" or "miscellaneous services;" or
  • (7) "personal services."

These examples fail to meet the minimum requirements necessary to receive a filing date under 37 C.F.R. §2.21(a)(4), because they do not provide adequate notice to third parties as to the nature of the goods or services.

In an application under §1 or §44, if an examining attorney finds that the application fails to specify any recognizable goods or services, the examining attorney should have the filing date cancelled for failure to specify recognizable goods or services, under 37 C.F.R. §2.21(a)(4).

If the identification language includes wording that would not be sufficient and other wording that would itself be specific enough to entitle the application to a filing date, the USPTO will grant the application a filing date.  However, any wording that would not otherwise be sufficient for a filing date will not be considered part of the application, and will be disregarded for the purpose of determining the scope of permissible amendments.  For example, if the applicant uses "e-commerce services" along with definite language, such as "online retail store services featuring clothing," the identification of services may only be amended to identify services within the scope of the definite language, i.e., "online retail store services featuring clothing," and may not include services within the scope of "e-commerce services."  Or, if the applicant uses "advertising and business," the USPTO will disregard "business," and the identification may only be amended to services within the scope of the term "advertising."  See TMEP §§1402.07 et seq. regarding the scope of an identification for purposes of amendment.

The fact that goods or services are referenced on the specimen(s) does not satisfy the requirement for an "identification of goods or services."  In a paper application, the application documents themselves (i.e., the written application and/or separate drawing page) must contain a reference to the goods and/or services.  In a TEAS, TEAS RF, or TEAS Plus application, the identification of goods and/or services must appear in the proper field.  See TMEP §1402.01(d) regarding the location of the identification of goods and/or services.

The USPTO will not deny a filing date if the applicant uses the language of an international class heading or indicates that the mark is used on all goods or services in a certain class.  However, the USPTO strongly discourages the use of the language of the international class headings or statements that the mark is used on all goods or services in a class to identify the goods or services for which registration of the mark is sought, and will generally require amendment of any such identification. See In re Fiat Grp. Mktg. & Corporate Commc'ns S.p.A., 109 USPQ2d 1593, 1598 (TTAB 2014) (stating that "use of the words comprising a class heading as an identification in an application filed with the USPTO is not deemed to include all the goods or services in the established scope of that class"); TMEP §1402.07(a). See also TMEP §1402.01 regarding use of "included in this class" and similar wording.

Note also that an applicant is required to submit a verified statement that the applicant is either using the mark in commerce or has a bona fide intention to use the mark in commerce on or in connection with all the goods and/or services set forth in the identification. It is unlikely that any applicant is using or intends to use a mark on all goods or services within a certain class. If an applicant claims use or asserts a bona fide intention to use the mark on all goods/services in a particular class but only uses or intends to use the mark on some of those goods/services, the resulting registration could be void. In re Bose Corp., 580 F.3d 1240, 91 USPQ2d 1938 (Fed. Cir. 2009) ; Torres v. Cantine Torresella S.r.l., 808 F.2d 46, 1 USPQ2d 1483 (Fed. Cir. 1986) .

Section 66(a) Applications. Because the requirements for receipt of a filing date set forth in 37 C.F.R. §2.21  are specifically limited to applications under §1 and §44 of the Trademark Act, 15 U.S.C. §§10511126, the USPTO does not apply these requirements to applications under §66(a) for "filing date" purposes. In an application under §66(a), the date of the international registration, or the effective date of a subsequent designation in which the holder of an international registration seeks extension of protection in the United States, is treated as the effective filing date.

1402.03    Specificity of Terms Used in Identifying Goods and Services

Applicants frequently use broad terms to identify the goods or services in an application.  In applications based solely on §1(a), 15 U.S.C. §1051(a),  the applicant must have used the mark in commerce on all of the goods and/or services as of the application filing date.   See First Int’l Services Corp. v. Chuckles, Inc., 5 USPQ2d 1628 (TTAB 1987).  In applications filed under §1(b), 15 U.S.C. §1051(b),  and §44, 15 U.S.C. §1126,  the applicant must assert a bona fide intent to use the mark in commerce on or in connection with the specified goods and/or services as of the application filing date.  37 C.F.R. §2.33(b)(2). In an application filed under §66(a), 15 U.S.C. §1141f(a),  the verified statement is part of the international registration on file at the IB, and must allege that the applicant/holder has a bona fide intention to use the mark in commerce with the goods/services identified in the international application or subsequent designation. 37 C.F.R. §2.33(e)(1). The requirement for use or a bona fide intent to use is not necessarily violated by broad identifying terms.  When a mark is used on a number of items that make up a homogeneous group, a term that identifies the group as a whole would be understood as encompassing products of the same general type that are commercially related.

As long as a broad term identifies the goods or services that are intended to be covered with reasonable certainty, it will be reasonable, from a commercial viewpoint, to consider that the mark has been used for all the related goods or services that fall in the designated group.   See In re Dynamit Nobel AG, 169 USPQ 499 (TTAB 1971) ("ammunition" permitted because its scope was assumed to be understood); In re Port Huron Sulphite & Paper Co., 120 USPQ 343 (TTAB 1959) ("paper other than board papers" approved because of evidence of actual use on various types of paper).

Where an applicant has identified its goods or services very broadly but does not use the mark on a substantial number of related goods/services encompassed by the identification language, the USPTO may require further specificity.

The examining attorney must consider the following guidelines:

  • (1) Terminology that includes items in more than one class is considered indefinite (e.g., "artists’ materials"), even with such additional wording as "included in this class" at the end of the identification.  In re Omega SA, 494 F.3d 1362, 83 USPQ2d 1541 (Fed. Cir. 2007) ("affirming decision that the examining attorney properly required amendment of the term "chronographs" in the identification of goods so that proper classification could be determined).  Other examples are "blankets," which include such diverse and differently classified types as bed blankets in Class 24, fire blankets in Class 9, and horse blankets in Class 18; "boxes," which include set-top boxes and junction boxes in Class 9, music boxes in Class 15, and boxes for holding things, which are classified according to their material compositions; and "sports equipment," because the nature of the equipment will determine the class, i.e., football helmets would be in Class 9, football uniforms would be in Class 25, and footballs would be in Class 28.  However, the conclusion that a term would clearly include items classified in more than one class should not be drawn unless reasonable, in light of the evidence of record.   See In re Thor Tech, Inc., 85 USPQ2d 1474 (TTAB 2007) ("park trailer" held to be an acceptable identification, where the applicant’s evidence showed that it is a term of art generally understood by those in the industry and by consumers as a designation for a type of recreational vehicle, which unambiguously places it in Class 12; Board was not persuaded by the examining attorney’s argument that the identification was indefinite because it could also encompass mobile homes in Class 19).

      See TMEP §1402.05(b) regarding goods that may be classified in more than one class depending on their material composition.

  • (2) Some terminology is sufficient for purposes of according a filing date but too indefinite to enable proper examination (e.g., "metallic parts").  For example, in  In re Societe Des Parfums Schiaparelli, S.A., 122 USPQ 349, 350 n.4 (TTAB 1959) , clarification of the term "beauty products" was held to be necessary because the term does not have a particular commercial meaning.  In such a situation, the examining attorney may seek further information under 37 C.F.R. §2.61(b).   See TMEP §814.
  • (3) In rare instances, an identification may include a term that has multiple, entirely different meanings.  If the meaning of such a term can be understood when read in association with the title of the class in which it is placed, and if the term is otherwise satisfactory, the examining attorney need not require amendment to further qualify the term.  The limited number of items to which this applies, however, represents a narrow exception to the general rule that an identification must itself provide a clear indication of the nature of the goods or services, without reference to the class.   See TMEP §§1402.01 and 1402.05(b).  The title of a class cannot be used to define the nature of the goods when the same item could be classified in more than one class depending on its function, material composition, or field of use.   See In re Omega SA, 494 F.3d 1362, 83 USPQ2d 1541 (Fed. Cir. 2007) (finding that "chronographs" includes both chronographs that function as time recording devices in Class 9 and chronographs that function as watches in Class 14).    
  • (4) The common understanding of words or phrases used in an identification determines the scope and nature of the goods or services.   In re Fiat Grp. Mktg. & Corporate Commc'ns S.p.A., 109 USPQ2d 1593 (TTAB 2014); TMEP §1402.07(a). A basic and widely available dictionary should be consulted to determine the definition or understanding of a commonly used word.
  • (5) Many goods are commonly understood to move in a particular channel of trade or have particular attributes.  When those goods are classified in the class that is appropriate for that common understanding, often no further specification as to the nature of those goods is necessary.  However, when the goods have a special use or attributes that are not typically associated with those particular goods that would cause it to be classified in a different class, that use or attribute should be indicated in the identification in order to justify the classification.  For example, "toilets" usually refers to a particular sanitary apparatus and, thus, is classified in Class 11 without further specification. However, "toilets adapted for medical patients or for use by disabled persons" are classified in Class 10 as medical apparatus based on the particular use of the goods.

With broad identifications, as with any identification that includes more than one item, the amount of proof (normally by way of specimens) necessary to assure the examining attorney that the mark has been used on "all" the items in the application will vary. See TMEP §904.01(a). The USPTO does not require specimens showing use of the mark for every item set forth in an application.  However, if an identification is broad or so extensive that it encompasses a wide range of products or services, the applicant may be required to submit evidence that it actually uses the mark on a wide range of products or services to obtain registration.  37 C.F.R. §§2.56(a), 2.86(a)(3), (b)(3), and (e). See In re Air Products & Chemicals, Inc., 192 USPQ 84, recon. denied192 USPQ 157 (TTAB 1976).  See TMEP §1402.05 regarding accuracy of the identification.

The examining attorney should consider the degree of commercial relationship between the products.  For a closely related group, a specimen showing use of the mark on one item of the group is sufficient.  As the closeness of the relationship becomes less certain, specimens of use on more than one item might be necessary to show generalized use.  37 C.F.R. §§2.56(a), 2.86(a)(3), (b)(3), and (e). The nature of the mark may also be considered.  "House" marks are placed on all the goods that a company produces, whereas a "product" mark that is appropriate only for a specific commodity is used only on that commodity.  See TMEP §1402.03(b) regarding house marks, and TMEP §1402.03(c) regarding identifications that refer to "a full line of" a genre of products.

The appropriateness of any broad identification depends on the facts in the particular case.  The examining attorney should permit applicants to adopt terms that are as broad as the circumstances justify.

1402.03(a)    Inclusive Terminology

The identification should state common names for goods or services, be as complete and specific as possible, and avoid indefinite words and phrases.  The terms "including," "comprising," "such as," "and the like," "and similar goods," "products," "concepts," "like services" and other indefinite terms and phrases are almost always unacceptable.

The terms "namely," "consisting of," "particularly," and "in particular" are definite and are preferred to set forth an identification that requires greater particularity.  The examining attorney will require that vague terminology be replaced by these terms (e.g., power tools, namely, hammer drills in Class 7; needlepoint kits consisting of needles, thread, and printed patterns in Class 26; or projectors, particularly projectors for the entertainment industry in Class 9). The goods or services listed after "namely," "particularly," or the like must further define the introductory wording that precedes "namely," "particularly," or the like using definite terms within the scope of the introductory wording. For example, "clothing, footwear, and headwear, namely, t-shirts" is indefinite because the wording after "namely" does not include a more specific type of headwear. It is also not clear whether the goods are solely comprised of t-shirts or consist of t-shirts, footwear, and headwear. For clarity, the applicant should separate "footwear" and "headwear" from the "namely" clause using semi-colons, e.g., clothing, namely, t-shirts; footwear; headwear."

In limited situations for closely related goods, certain indefinite terms may be used in explanatory phrases that follow a definite term -- for example, "paint for model airplanes, model cars, and the like."  See Ex parte The A.C. Gilbert Co., 99 USPQ 344 (Comm’r Pats. 1953).

While the term "parts" alone is generally indefinite, the wording "replacement parts therefor" or "structural parts therefor" is acceptable when such wording follows a definite identification. "Parts therefor," as related to machinery, is acceptable when it follows a definite identification for machines in Class 7.  

"Accessories therefor" is usually considered indefinite, but it has been allowed in some cases, particularly in the toy field.  Identifications such as "dolls and accessories therefor" and "toy vehicles and accessories therefor" are acceptable because all goods that fall within that broad designation would be classified in Class 28 with the dolls or toy vehicles and could be the basis for a refusal of registration under 15 U.S.C. §1052(d).  However, this phrase should only be used in a situation where it is clear that the goods encompassed by the phrase relate closely to the acceptably identified primary goods and would all be classified in the same class as the primary goods.

1402.03(b)    House Marks

House marks do not identify the particular goods or services – rather, they identify the provider of a wide variety of goods or services, with such goods or services often themselves identified by a separate trademark or service mark. Marks of this type are often used in the chemical, pharmaceutical, publishing, and food industries. A good or service may bear both a trademark or service mark and a house mark.

Example: A pharmaceutical manufacturer, XYZ Laboratories Corp., may sell a particular pharmaceutical preparation for a cough syrup under the product mark "FORMULA M" and also feature the house mark "XYZ LABS" on the packaging for the goods. XYZ may also use the same house mark on the packaging of its other pharmaceutical preparations to indicate that all such goods come from a common source.

Example: A financial-investment company, XYZ Investors, may provide a particular stock-brokerage service under the service mark ABC FUND and also feature the house mark "XYZ" on advertising for the services. XYZ Investors may also use the same house mark on advertising for its other financial-investment services to indicate that all such services come from a common source.

In an application for registration of a house mark, the identification of goods or services may include wording such as "a house mark for...."  As with other applications, these applications must define the type of goods or services with sufficient particularity to permit proper classification, in accordance with the international classification system, and to enable the USPTO to make necessary determinations under §2(d) of the Trademark Act, 15 U.S.C.  §1052(d). See TMEP §1401.02(a).

In an application to register a mark as a house mark based on use in commerce, the applicant must demonstrate that the mark is, in fact, used as a house mark.  Therefore, the examining attorney must require that the applicant provide evidence showing broad use of the mark to substantiate this claim. See 37 C.F.R. §2.61(b).  For example, an applicant seeking registration for a house mark for goods may provide catalogs or similar evidence showing use of the mark as a house mark. An applicant seeking registration for a house mark for services may provide a variety of advertising materials or web pages showing use of the mark as a house mark.

An intent-to-use applicant who wishes to register a mark as a house mark must clearly indicate its intention to register the mark as a house mark during initial examination, and the circumstances must establish that the applicant’s proposed use of the mark as a house mark is credible.  The nature of the mark and the capacity of the applicant to use the mark as asserted should be considered in determining whether the claim that the mark is to be used as a house mark is credible.  If the applicant indicates such an intention, the examining attorney should advise the applicant that, upon filing of the allegation of use, the applicant will be required to provide evidence to substantiate use as a house mark.  37 C.F.R. §2.61(b).

The USPTO will register a mark as a house mark only when evidence shows sufficient use as a house mark.  Therefore, if an applicant seeks to register a house mark in an application under any basis, including §44 or §66(a) of the Trademark Act, the examining attorney must require evidence that the mark is in fact used as a house mark.  This is not a requirement for specimens, but rather a requirement that applicant provide evidence to substantiate the claim of use as a house mark.  37 C.F.R. §2.61(b).  If the applicant cannot do so, the identification of goods or services must be amended to remove the indication "a house mark for" and the remaining wording must comply with the requirements for sufficient specificity as to such goods or services.

If an applicant further indicates that its "house mark" is to be used "for a full line" of products or services, the examining attorney must review both the nature of use of the mark as a house mark as well as the acceptability of the claim of "a full line" by considering the specimens or other evidence of record. See TMEP §1402.03(c) for the requirements for identifications for a "full line of" products. If the record does not support use of the "house mark" on a sufficient number or variety of products or services in its line, the examining attorney may require applicant to provide evidence in support of a "full line" or amend the identification to identify the goods/services with the requisite specificity.

Example: The identification specifies "a house mark for a full line of building paints." The examining attorney must review the specimen and any other evidence of record to determine (1) whether the mark is being used as a house mark rather than a trademark and (2) whether the mark is used on a sufficient number or variety of products (e.g., interior paints, exterior paints, house paints, floor paints, etc.) to substantiate use for a full line. If the record does not support both use as a house mark and use on a sufficient variety of products, the examining attorney may require applicant to provide additional evidence in support of applicant’s claims of the mark being both "a house mark" and for "a full line." In the alternative, the applicant may amend the goods to remove the indication "a house mark for a full line" and identify the goods with further specificity.

Example: The identification specifies "a house mark for transportation services for goods." The examining attorney must review the specimen and any other evidence of record to determine whether the mark is being used as a house mark rather than a service mark. If the record does not support use as a house mark for the services, the examining attorney may require applicant to provide additional evidence in support of applicant’s claim. In the alternative, the applicant may amend the services to remove the indication "a house mark for" and identify the "transportation services" with further specificity.

1402.03(c)      Marks for a "Full Line of …"

In rare circumstances, the USPTO may accept an identification of goods that refers to "a full line of" a genre of goods or services.  To qualify for the use of such terminology, the line of goods or services must be in one class.  The most commonly accepted situation is "a full line of clothing."  While there may be some rare exceptions, all clothing is classified in Class 25.  Other examples would be pharmaceuticals, which are almost all classified in Class 5, insurance services, which are classified in Class 36, and telecommunications services, which are classified in Class 38.  Therefore, as long as the specimens and/or other evidence show use of the mark on virtually all of these goods or services, the "full line of" language may be used.   See 37 C.F.R. §2.61(b). It may not be used if the goods or services in the line are classifiable in more than one class, such as "a full line of hand tools."  Even though Class 8 is the general class for hand tools, a number of items that might be considered hand tools are classified in other classes (e.g., a non-electric egg beater is in Class 21 but could be considered to fall within the broad category of "hand tools").

The "full line of" language may be used only in appropriate situations and the circumstances and specimens or other evidence of record must be analyzed carefully to ensure that an applicant who does not in fact use a particular mark on a sufficient number or variety of goods or services in its line does not receive a trademark registration that could potentially bar the registration of another applicant who uses a similar mark on different goods or services. If the goods are a "full line of pharmaceuticals," the examining attorney must require the applicant to provide evidence that it uses the mark in connection with pharmaceuticals to treat diseases or health problems in all chapters in the World Health Organization ("WHO") International Statistical Classification of Diseases and Related Health Problems. See In re Astra Merck Inc., 50 USPQ2d 1216 (TTAB 1999) (evidence of use on only three products does not justify registration of the mark for a full line of those products). See also TMEP §904.01(a).

The USPTO will accept "a full line of clothing" as a sufficient identification, because the applicant is committing to virtually all the goods in the specified class described by the broad language, and the validity of the registration depends on the applicant’s statement that it is using the mark on all the goods and the evidence of such use as a "full line." However, the USPTO will not accept an identification of goods as merely "clothing" in any other situation. If the applicant does not provide a full line of clothing, the applicant must identify the items of the clothing by their common commercial name since the applicant is not likely using the mark for all items of clothing, and the registration should be limited to only those items of clothing on which the applicant is actually using the mark.

In some cases, it may be more appropriate to indicate that the applicant is providing a full line of a subset of a genre of goods or services (e.g., "a full line of sports clothing" or "a full line of anti-viral and cardiovascular pharmaceuticals").  As with any identification that refers to a full line of a genre of goods or services, all of the goods or services must be classifiable in one class and the specimens and/or other evidence must show use of the mark on virtually all of the relevant goods or services.

An intent-to-use applicant who wishes to register a mark for a full line of a genre of goods or services must clearly indicate an intention to register the mark for a full line during initial examination, and the circumstances must establish that the applicant’s proposed use of the mark for a full line of goods or services is credible.  The nature of the mark and the capacity of the applicant to use the mark as asserted should be considered in determining whether the claim that the mark is to be used for a full line of goods or services is credible.  If the applicant indicates such an intention, the examining attorney should advise the applicant that, upon filing of the allegation of use, the applicant will be required to provide evidence to substantiate use for a full line of goods or services.  37 C.F.R. §2.61(b).

The USPTO will register a mark for a "full line of" a genre of goods or services only when evidence shows the mark is actually used as such.  If an applicant seeks to register a mark for a "full line of" a genre of goods or services in an application under any basis, including §44 or §66(a) of the Trademark Act, the examining attorney must require evidence to substantiate use for a full line.  This is not a requirement for specimens, but rather a requirement that applicant provide evidence to substantiate the claim of use as a mark for a "full line of" a genre of goods or services. 37 C.F.R. §2.61(b).  For example, in the pharmaceutical context, proof of use in connection with pharmaceuticals to treat diseases or health problems in all categories in the WHO International Statistical Classification of Diseases and Related Health Problems reflects appropriate use to qualify for a "full line." Evidence to substantiate the claim of use as a mark for "a full line of insurance services" or "a full line of telecommunications services" could include brochures, flyers, or webpages showing use of the mark in connection with virtually all such services. If the applicant cannot establish sufficient use for a "full line of" a genre of products, the identification of goods or services must be amended to remove the indication "full line of" and the remaining wording must comply with the requirements for sufficient specificity as to such goods or services. 

1402.03(d)    Identifying Computer Programs with Specificity

Any identification of goods for computer programs must be sufficiently specific to permit determinations with respect to likelihood of confusion.  The purpose of requiring specificity in identifying computer programs is to avoid the issuance of unnecessary refusals of registration under 15 U.S.C. §1052(d)  where the actual goods of the parties are not related and there is no conflict in the marketplace.   See In re Linkvest S.A., 24 USPQ2d 1716 (TTAB 1992).  Due to the proliferation and degree of specialization of computer programs, broad specifications such as "computer programs in the field of medicine" or "computer programs in the field of education" will not be accepted, unless the particular function or purpose of the program in that field is indicated.  For example, "computer programs for use in cancer diagnosis" or "computer programs for use in teaching children to read" would be acceptable.

Typically, indicating only the intended users, field, or industry will not be deemed sufficiently definite to identify the nature of a computer program.  However, this does not mean that user, field, or industry indications can never be sufficient to specify the nature of the computer program adequately.  For example, "downloadable geographical information system (GIS) software" would be acceptable.  Geographical information systems, also known in the industry as GIS, are well-defined computer applications that do not need further definition.  If the identification in the application does not adequately specify the nature of a computer program, further information may be requested.  Any questions concerning the recognition of a term of art for a computer program should be discussed with senior attorneys, managing attorneys, or other examining attorneys who are knowledgeable in the computer field.

If an applicant asserts that the computer programs at issue serve a wide range of diverse purposes, the applicant must submit appropriate evidence and/or specimens to substantiate such a broad identification of goods.   See 37 C.F.R. §2.61(b); TMEP §§1402.03(b)–(c).

Generally, an identification for "computer software" will be acceptable as long as both the function/purpose and the field of use are set forth.  However, specifying the field of use is not required when the identified software has a clear function and is not field-specific/content-specific. Further, some general wording is allowed.  The following wording is acceptable:

  • (1) Computer game software.
  • (2) Computer operating programs and computer operating systems:  Software under this category comprises master control programs that run the computer itself.  They are the first programs loaded when the computer is turned on and set the standards for the application programs that run in the operating system or operating program.
  • (3) Computer utility programs:  These programs must be designed to perform maintenance work on a computer system or components thereof, such as file management (sorting, copying, comparing, listing, and searching files), as well as diagnostic and measurement routines that check the health and performance of the computer system.  Beware of identifications that read "Computer utility programs, namely, business software." - This is NOT a utility program.
  • (4) Computer software development tools:  These programs are designed to create other computer programs.  This is one of the few exceptions in which use of the term "tools" is acceptable.
  • (5) Database management software [if for general use, otherwise indicate specific field]: Software that controls the organization, storage, retrieval, security, and integrity of data in a database (an electronically stored collection of data).  Other examples:
    • Computer software for use in database management.
    • Database management software for use by financial advisors.
    • Database management software in the field of baseball cards.
  • (6) Spreadsheet software [if for general use, otherwise indicate specific field]:  Software that simulates a paper spreadsheet, or worksheet, in which columns or individual cells of numbers are summed, subtracted, multiplied, or divided with the contents of other columns or cells for budgets and plans.  Other examples: 
    • Spreadsheet software for general use.
    • Computer software for use as a spreadsheet.
    • Spreadsheet software for use by budget analysts.
  • (7) Word processing programs [if for general use, otherwise indicate specific field]: Software used to create text documents. Other examples:
    • Downloadable computer software for word processing.
    • Computer programs for word processing.
  • (8) Computer-aided design (CAD) software [if for general use, otherwise indicate specific field]:  Computer-aided design software is generally used to design products.  CAD software is available for generic design or specialized uses, such as architectural, electrical, and mechanical design.  Other examples:
    • Computer-aided design (CAD) software for general use.
    • Computer-aided design (CAD) software for designing integrated circuits.
    • Computer-aided design (CAD) software for architectural use.
  • (9) Computer-aided manufacturing (CAM) software [if for general use, otherwise indicate specific field]:  Computer-aided manufacturing software automates manufacturing systems and techniques, including numerical control, process control, robotics, and materials requirements planning.  Other examples: 
    • Computer-aided manufacturing (CAM) software for general use.
    • Computer-aided manufacturing (CAM) software for use in the manufacture of airplane components.
    • Computer-aided manufacturing (CAM) software for integrated circuits.
  • (10) CAD/CAM software [if for general use, otherwise indicate specific field]:  Computer-aided design/Computer-aided manufacturing software integrates functions of CAD and CAM software in that products designed by the CAD systems are directly inputted into the CAM systems for manufacture.

Examples of indefinite and unacceptable wording include the following: 

  • (1) Computer programs featuring multimedia (unless the applicant specifies the content, e.g., interactive multimedia software featuring audio and video information for patients on the subject of treatments, procedures and alternatives related to dentistry).
  • (2) Computer firmware (unless the applicant specifies the function/purpose of the program, and, if the program is content or field specific, the field of use).
  • (3) Computer devices (must specify the common commercial name therefor).
  • (4) Computer accessories (must specify the common commercial name therefor). 

Computer software is a product classified in International Class 9 if it is recorded on media or is downloadable and thus can be transferred or copied from a remote computer system for use on a long-term basis. However, providing on-line non-downloadable software is considered a computer service in International Class 42 because it is generally provided for use on a temporary basis. See TMEP §1402.11(a)(xii). An exception, however, is providing online or temporary use of non-downloadable game software, which is classified in International Class 41. See id.

See TMEP §1402.11(a) regarding identification and classification of computer services.

1402.03(e)    Identifying Publications with Specificity

When the goods are publications, the identification must indicate both the specific physical nature and the literary subject matter of the publication.

Example - "Magazines in the field of medicine" is acceptable in Class 16.

Example - "Newsletters about television programs" is acceptable in Class 16.

In the case of publications of a specialized nature, the identification should describe the goods by specific names or wording that explains their specialized nature.

Example - "Children’s storybooks" is acceptable in Class 16.

Even if the mark itself indicates the subject of a publication, the identification must specify the subject matter.

As a general rule, "books" should be described by subject matter (e.g., "religious books" or "travel books").  In the case of a mark used by a publishing house on books, a general identification, such as "a house mark for books" or "a full line of books" is sufficient if supported by the record.  See TMEP §§1402.03(b), 1402.03(c). However, if the goods are restricted to certain types of literature, such as science fiction, engineering, romance, or poetry, the identification should so indicate.  The applicant may also indicate the channels of trade or groups of purchasers for the goods.

When the subject matter is not a significant aspect of a publication, the identification may merely give an indication of the general character or type of the publication.

Example - "General feature magazines" is acceptable in Class 16.

Publications in Class 16 are in printed form. Although it is acceptable for identifications in Class 16 to indicate that the publications are "printed," such wording is not required for classification of the goods.

Downloadable publications and publications recorded on electronic media are classified in Class 9. Identifications for electronic publications must indicate the nature and subject matter of the publications and must specify that the goods are downloadable or recorded on computer media for classification in Class 9.

Example – "Electronic publications, namely, {indicate specific type of publication, e.g., book, magazine, manual} featuring {indicate subject matter} recorded on computer media" is acceptable in Class 9.

Example – "Downloadable electronic publications in the nature of {indicate specific nature of publication} in the field of {indicate subject matter of publication}" is acceptable in Class 9.

See TMEP §1402.11(a)(x) regarding the Class 41 service of providing online publications.

1402.03(f)    Recognition of Industry Terms

Widely used industry terminology that is definite and limited to a single class should be recognized as sufficient to identify the goods or services when supported by dictionary definitions or other authoritative references. Examples of acceptable terminology are "telecommunications services, namely, personal communications services" and "telecommunications services, namely, ISDN services." If there is any doubt as to the widespread recognition of the terminology, a brief explanation of the product or activity should be included in the identification, but the accepted industry terminology may remain part of the identification as well. See TMEP §1402.01 regarding "terms of art."

1402.03(g)    Name and/or Acronym of Trademark Protection System or Scheme for Geographical Indication Appearing in Identification

A geographical indication of origin identifies goods as originating in a territory known for a given quality, reputation, or other characteristic associated with the goods. WTO Agreement on Trade-Related Aspects of Intellectual Property Rights, Art. 22.1, Apr. 15, 1994. Geographical indications are used in connection with wines and spirits, foodstuffs, and agricultural products. They are typically names of geographic places and identify the goods as having characteristics associated with the named places, e.g., "Parmigiano Reggiano" for cheese, "Barolo" for wine, "Colombian" for coffee, and "Parma" for ham. See TMEP §§1210.08 and 1306.02.

Different countries, as well as governmental organizations such as the European Union, have different legal systems or schemes to protect geographical indications of origin. They also have different terminology that has significance in the relevant territories. The following are examples of acronyms and their full names used to designate a protection system or scheme in a particular territory:

COUNTRY ACRONYM FULL NAME
Brazil  GI  Geographical Indication 
Chile  DO  Denominacion de Origen 
European Union  AOP  L'Appellation d'Origine Protégée 
European Union  PDO  Protected Designation of Origin 
European Union  PGI  Protected Geographical Indication 
France  AOC  Appellation d'Origine Contrôlée (also referred to as appellation of origin) 
Italy  DOC  Controlled Designation of Origin (Denominazione di Origine Controllata) 
Italy  DOCG  Controlled and Guaranteed Designation of Origin 
Italy  DOP  Protected Designation Origin 
Italy  IGP  Protected Geographic Indication 
Portugal  DOC  Denominação de Origem Controlada 
Romania  DOC  Denumire de origine Controlată 
Spain  DO  Denominacion de Origen (also referred to as designation of origin) 

The identification should only contain the common commercial or generic name of the goods and/or services, using terminology that is generally understood by the average consumers in the United States. See TMEP §1402.01. Therefore, if the identification refers to a protection system or scheme, such wording should not be part of the identification of goods and/or services featuring those goods. This includes not only when the protection system or scheme is indicated by an acronym and/or full name along with reference to a region-specific or particular protection system or scheme (e.g., "DO wines with a protected designation of origin Rioja"), but also when the full name is used in a general or broad sense and without reference to a region-specific or particular protection system or scheme (e.g., "wines protected by appellation of origin" or "distilled spirits protected by geographical indication").

The examining attorney must issue an identification requirement instructing the applicant to submit an amended identification that is definite and complies with the USPTO identification practice. Applicant may not delete the reference to a protection system or scheme entirely from the identification because such an amendment would impermissibly broaden the scope of the goods and/or services. See TMEP §§1402.06, 1402.07. The amended identification must indicate that the goods are made or produced, or the services feature goods made or produced, in accordance with certain, specific, or adopted standards. The language used to describe the goods and/or services should be understandable to the average person and should not require an in-depth knowledge of the relevant field. TMEP §1402.01.

Examples of original identifications and the amended wording that may be recommended are:

ORIGINAL ID RECOMMENDED AMENDMENT
DOC wines protected by the designation of origin Barolo, Italy  Wines produced in the Barolo region of Italy in accordance with adopted standards 
AOC wines, namely, wines with protected appellation of origin  Wines made from grapes from {insert geographic name or region} in accordance with specific standards 
Distilled spirits protected by appellation of origin  Distilled spirits produced in {insert geographic name or region} in accordance with certain standards 
PGI distilled spirits made from grains from a protected geographical indication  Distilled spirits from {insert geographic name or region}, made from grains, in accordance with adopted standards 
Grape brandy protected by the appellation of origin (AOC) Beaujolais  Brandy from the Beaujolais region of France made in accordance with adopted standards 
Cheeses complying with the characteristics of the Franche-Comté registered designation of origin  Cheese made in the Franche-Comté region of France in accordance with specific standards 
Retail store services featuring cheese with the protected designation of origin Franche-Comté  Retail store services featuring cheese from the Franche-Comté region of France made in accordance with specific standards 

Please note that, occasionally, the acronym and/or full name of a non-English region-specific protection system or scheme may be part of the mark and appear on the drawing. In such cases, a translation and/or disclaimer of the non-English wording must be made of record, as appropriate, the same as with other marks comprising foreign matter that is descriptive or generic. See TMEP §§809–809.03 regarding translations and TMEP §§1213–1213.11 regarding disclaimers.

1402.04    Acceptable Identification of Goods and Services Manual

The USPTO maintains an ID Manual comprised of a listing of acceptable identifications of goods and services compiled by the Office of the Administrator for Trademark Classification Policy and Practice.  Although entries in the ID Manual are acceptable as written, the examining attorney may require an amendment to an otherwise definite identification in certain circumstances. See, for example, TMEP §§1401.07 and 1203.02(e)(ii). The ID Manual is updated periodically, and the entries in it are more extensive and specific than the Alphabetical List under the Nice Classification that is published by WIPO.  The listing is not exhaustive, but is intended to serve as a guide to examining attorneys in acting on applications and to the public in preparing applications.

Using identification language from the ID Manual enables trademark owners to avoid objections by examining attorneys concerning indefinite identifications of goods or services; however, applicants should note that they must assert actual use in commerce or a bona fide intent to use the mark in commerce for the goods or services specified.  Therefore, even if the identification is definite, examining attorneys may inquire as to whether the identification chosen accurately describes the applicant’s goods or services (see TMEP §1402.05 regarding accuracy of identifications).

No listing could include all possible identifications for the multitude of products and services for which marks may be registered.  Therefore, a primary use of the ID Manual’s listings, in addition to indicating precise identifications that will be accepted, is to indicate by analogy and example the kinds of identifications that will be acceptable for products and services not covered by the existing listings.

Any identification of goods and services in the ID Manual that has a letter "T" in the TM5 column indicates that the identification is acceptable in the USPTO, the Japanese Patent Office ("JPO"), the European Union Intellectual Property Office ("EUIPO" ), the Korean Intellectual Property Office ("KIPO"), and the State Administration for Industry and Commerce ("SAIC") of the People’s Republic of China.

In a TEAS Plus application, the application must include correctly classified goods and/or services, with an identification of goods and/or services taken directly from the USPTO ID Manual, available through the TEAS Plus form.  37 C.F.R. §2.22(a)(8); TMEP §819.01(g). In a TEAS or TEAS RF application, the applicant may include correctly classified goods and/or services taken from the ID Manual or may create and enter a listing of recognizable goods and/or services. See TMEP §805 regarding listing particular goods or services in an application and designation of international class number(s) and TMEP §1402.02 regarding entitlement to a filing date with respect to the identification of goods and services.

The ID Manual can be viewed from the USPTO website at http://www.uspto.gov, and it is accessible from within TEAS.

1402.05    Accuracy of Identification  

An identification is unacceptable if it is inconsistent with the goods or services indicated by the specimens or if the ordinary meaning of the identification language is at variance with the goods or services evidenced by the specimens or any other part of the record.

The examining attorney may require an amendment of the identification language to accurately describe the goods or services.   In re Omega SA, 494 F.3d 1362, 83 USPQ2d 1541 (Fed. Cir. 2007) (affirming decision that the examining attorney properly required amendment of the term "chronographs" in the identification of goods so that proper classification could be determined); In re Faucher Indus. Inc., 107 USPQ2d 1355, 1361 (TTAB 2013) (finding that examining attorney properly questioned the nature of the goods and required that the identification of goods be amended to disclose the material composition of the goods so that proper classification could be determined). Moreover, the examining attorney must require an amendment to the identification language when it includes broad wording that would normally be acceptable, but the specimen(s) shows that the actual goods or services are a specialized type or are used only in a specialized trade channel.  In this situation, the identification would be misleading.  The amended identification should specify the specialized characteristic or specialized trade channel to accurately describe the goods or services.   In re Petroglyph Games, Inc., 91 USPQ2d 1332, 1335 (TTAB 2009) (Board stating that "[t]he Office’s requirement that the examining attorney ensure the accuracy of the identification of goods is abundantly clear."); In re Water Gremlin Co., 635 F.2d 841, 208 USPQ 89 (C.C.P.A. 1980) , aff’g 204 USPQ 261 (TTAB 1979) (examining attorney has discretion to require applicant to state whether goods are packaged in container to which mark refers); Kiekhaefer Corp. v. Willys-Overland Motors, Inc., 236 F.2d 423, 111 USPQ 105 (C.C.P.A. 1956) (requirement to restrict identification to "outboard motors" considered proper); The Procter & Gamble Co. v. Economics Laboratory, Inc., 175 USPQ 505, 509 (TTAB 1972) , modified without opinion, 498 F.2d 1406, 181 USPQ 722 (C.C.P.A. 1974) (noting that, in view of specimens, greater specificity should have been required in identifying registrant’s detergent product); In re Toro Mfg. Corp., 174 USPQ 241 (TTAB 1972) (noting that use on "grass-catcher bags for lawn-mowers" did not justify the broad identification "bags," which would encompass goods diverse from and commercially unrelated to applicant’s specialized article); Ex parte Consulting Engineer Publishing Co., 115 USPQ 240 (Comm’r Pats. 1957) (amendment of "periodical" to "monthly news bulletin" required).

In Petroglyph Games, 91 USPQ2d at 1336, the Board addressed the question of whether the identification "computer game software" was accurate for the mark BATTLECAM if the mark was being used only for a feature of a computer game.  The Board found that the subsets of computer code identified by the mark, which the specimen indicated supported only particular aspects or features of the computer game, could also be accurately identified as "computer game software," noting that although "there is a market for selling or distributing to computer game players all the software that allows a game to be played in its entirety, there may also be a market for computer game software related to only certain game features, perhaps among game developers or producers who might want to include a particular feature in a complete game, or perhaps among players seeking after-market add-ons or enhancements for existing games."  Therefore, it would not be inaccurate to identify such software simply as "computer game software."

The wording of an identification cannot be amended to accurately describe the goods or services if the amendment would add to or expand the scope of the identification.   See 37 C.F.R. §2.71(a); TMEP §§1402.06 et seq. and 1402.07 et seq.

See TMEP §1402.13 regarding requirements to amend a portion of the identification of goods/services.

1402.05(a)    Goods That Are Components or Ingredients

When a mark is used to identify only a component or ingredient of a product, and not the entire product, the identification must (1) precisely set forth the common name of the component or ingredient, (2) indicate that the component or ingredient is sold as a component or ingredient of another finished product, and (3) set forth the common name of the finished product of which the identified component or ingredient forms a part, e.g., "acoustic baffles sold as a component of loudspeakers."  In other words, when the specimen or other material in the record clearly indicates that the mark relates only to a distinguishable component or ingredient of a finished product, then the application should identify that component or ingredient as the goods rather than the finished product.  The identification should leave no doubt that the mark refers only to the component or ingredient and not to the entire product.  See Ex parte The Joseph & Feiss Co., 114 USPQ 463 (Comm’r Pats. 1957); Ex parte Palm Beach Co., 114 USPQ 463 (Comm’r Pats. 1957); Mercantile Stores Co. v. The Joseph & Feiss Co., 112 USPQ 298 (Comm’r Pats. 1957); In re Libbey-Owens-Ford Glass Co., 75 USPQ 202 (Comm’r Pats. 1947). For example, if a mark is used on a label for fiber-optic cables to identify only the optical fibers that are components of the cables, "optical fibers sold as a component of fiber optical cables" would be an acceptable identification to accurately identify the goods.

The examining attorney should examine the specimen to determine whether it shows use of the mark to identify the separate component or ingredient or the finished product in its entirety. Components or ingredients sold as part of a finished product are classified in the class of the finished product, since the components or ingredients have been incorporated into other finished goods.  

Example – The identification of goods lists "glass door lites" in Class 19. (Glass door lites are glass panes for installation into doors.) The specimen is a label for a metal door which shows use of the mark to identify a particular component of the door, while the door itself is identified by a different mark. As the mark for which registration is sought identifies a component of a finished product and not a separate finished product, the identification must specify that the goods are "glass door lites sold as components of metal doors," and the proper classification is that of "metal doors," namely, Class 6.

If the mark does not pertain solely to a component or ingredient rather than the finished or composite product, the identification should not specify the component or ingredient as the goods.

Components or ingredients used for the manufacture of other finished products that are sold separately from the finished products are classified in the class of the specified components or ingredients, since the components or ingredients have not yet been transformed into the finished goods.

The same rules of language construction for purposes of amendment, as set forth in TMEP §§1402.01 et seq., 1402.06 et seq., and 1402.07 et seq., apply to amendments of identifications to indicate components or ingredients.  Thus, whether an identification may be amended will depend on the particular circumstances of each application.

Example - The indefinite term "fabric" may be amended to the definite identification "fabric sold as an integral component of finished furniture" but may not be amended to "furniture," which is beyond the scope of the identification.

See TMEP §1402.05 regarding accuracy of the identification.

1402.05(b)    Material Composition

According to the General Remarks of the Nice Classification, unworked or semi-worked raw materials are in principle classified according to their material composition. See TMEP §1401.02(a). For example, "unworked or semi-worked gold" is classified in Class 14 and "raw or semi-worked rubber" is classified in Class 17.

The General Remarks of the Nice Classification also provide the following guidance on the classification of finished goods:

A finished product is in principle classified according to its function or purpose. If the function or purpose of a finished product is not mentioned in any class heading, the finished product is classified by analogy with other comparable finished products, indicated in the Alphabetical List. If none is found, other subsidiary criteria, such as that of the material of which the product is made or its mode of operation, are applied.

TMEP §1401.02(a) (emphasis added). If an identification of goods is specific, but the goods could be classified in more than one class depending on the material composition, then the material composition must be indicated in the identification of the goods.

Example - "Statues" refers to specific items; however, the classification depends on the material composition.  "Statues of non-precious metal" are classified in Class 6; "statues of precious metal" are classified in Class 14; "statues of wax, wood, plaster, or plastic" are classified in Class 20; and "statues of glass" are classified in Class 21.

However, in certain situations, because of the nature of the particular industry and the knowledge that the items are made out of different materials and are classified accordingly, an indication of the material composition in the identification may be unnecessary.  See TMEP §§1401.07 and 1402.03 for further explanation.

When goods, whether finished or not, are classified according to material composition, and the goods are made of more than one material, the goods are classified according to the material that predominates. See Nice General Remarks in TMEP §1401.02(a). The identification must clearly set forth the primary material composition of the goods for proper classification.

Example - "Statues primarily of precious metal and also including glass" are classified in Class 14 because the primary composition is precious metal, and statues of precious metal are classified in Class 14.

Example - "Statues primarily of glass and also including precious metal" are classified in Class 21 because the primary composition is glass, and statues of glass are classified in Class 21.

1402.06    Amendments Permitted to Clarify or Limit Identification

Trademark Rule 2.71(a), 37 C.F.R. §2.71(a), restricts amendments to the identification of goods or services as follows, "The applicant may amend the application to clarify or limit, but not to broaden, the identification of goods and/or services . . . ."  37 C.F.R §2.71(a); see In re Jimmy Moore LLC, 119 USPQ2d 1764 (TTAB 2016). This rule applies to all applications.

Section 7(c) of the Trademark Act, 15 U.S.C. §1057(c),  provides that filing an application for registration on the Principal Register establishes constructive use and nationwide priority, contingent on issuance of the registration ( see TMEP §201.02).  Therefore, the identification of goods and/or services in an application defines the scope of those rights established by the filing of an application for registration on the Principal Register.

1402.06(a)    Limiting the Identification of Goods and Services

As noted above, the rules permit amendments to limit the identification of goods and services.

Deletions from the identification of goods and services are also permitted.  "Deletion" means the elimination of an existing item in an identification of goods and services in its entirety.  If the applicant wishes to amend the identification of goods and services to delete one or more items, the examining attorney should accept the amendment, if it is timely and otherwise proper.  However, once the applicant has expressly amended the identification of goods and services to delete an item, it may not be reinserted in a later amendment.

If the applicant wishes to amend the identification of goods and services to restrict one or more of the items by inserting qualifying language within the scope of the identification or substituting more specific language, the examining attorney should accept the amendment, if it is timely and otherwise proper.  Qualifying language, however, may not be deleted from an identification.

Example - If the applicant initially identifies the goods as "publications," the applicant may amend to substitute one or more terms that fall under the definition of publications.  Likewise, if an applicant identifies its goods as "pamphlets," the applicant may amend to include "brochures" in Class 16 because these terms are generally equivalent and interchangeable.  In either case, the applicant must specify the subject matter. See TMEP §1402.03(e).

Example - If the applicant initially identifies the goods as "commercial cooking ovens sold to restaurants" in Class 11, the applicant cannot delete the language "sold to restaurants," because this would broaden the identification.

If an applicant wishes to amend the identification of goods and services to insert a good or service that is equivalent to or logically encompassed by a good or service already included in the identification of goods and services, the examining attorney should permit the amendment, if it is timely and otherwise proper.

On the other hand, an applicant may not amend an identification of goods/services to add or substitute a term that is not logically included within the scope, or to add exclusionary language that falls outside the scope, of the terms originally identified or that is otherwise qualitatively different from the goods and services as originally identified.

Example - If the applicant identifies the goods as "computer programs," the applicant may not add or substitute computers or other items of computer hardware to the listing.

Example - If the applicant initially identifies the goods as "hats," the applicant may not add or substitute "scarves." Likewise, the applicant may not add or substitute "shirts" for "slacks."

Example - If the applicant identifies its services as "ophthalmology services," the applicant may not amend the identification to "medical services," because the amendment would expand the identification to include services beyond the scope of those identified initially.

The scope of the goods and services, as originally identified or as acceptably amended by an express amendment, establishes the outer limit for any later amendments.  See TMEP §1402.07.

Under 37 C.F.R. §2.71(a), there is no general prohibition against specific types of limitations in identifications of goods and services, such as the use of negatives, exceptions, or similar language.  Limitations on identifications phrased in the negative or as exceptions are acceptable, if they are otherwise proper. However, an identification may not include phrases such as "included in this class" or "not included in other classes." Such wording is not part of the common name of a good or service, and those unfamiliar with the Nice Classification would not understand the limitation. See TMEP §1402.01 for additional information.

Because 37 C.F.R. §2.71(a)  precludes additions that broaden the identification, examining attorneys should not require or suggest unduly restrictive identifications.   See In re Sentry Chem. Co., 230 USPQ 556 (TTAB 1986) .  Once the identification has been limited, it cannot be expanded later.   See In re Swen Sonic Corp., 21 USPQ2d 1794 (TTAB 1991) ; In re M.V Et Associes, 21 USPQ2d 1628 (Comm’r Pats. 1991).  Also, when requiring amendments to the identification, examining attorneys must advise applicants that additions that broaden the identification are not permitted.

1402.06(b)    Clarifying the Identification of Goods and Services

Under 37 C.F.R. §2.71(a), an applicant may amend "to clarify" the identification of goods and/or services.  The applicant may clarify an identification that is indefinite or overly broad to identify goods and/or services that are within the scope of the goods and services in the identification.  As noted in TMEP §1402.06, filing an application for registration on the Principal Register establishes a constructive date of first use in commerce, contingent on issuance of the registration.  15 U.S.C. §1057(c).   Accordingly, the applicant may not expand those rights through an amendment that broadens the identification of goods and/or services.

Thus, the applicant may amend from the more general to the specific, but the applicant may not amend from the specific to the more general.  The scope of the goods/services identified initially, or as acceptably limited by an express amendment, establishes the outer limit for permissible amendments.   See TMEP §§1402.07; In re Jimmy Moore LLC, 119 USPQ2d 1764 (TTAB 2016) .

In an application under §1 or §44 of the Trademark Act, classification may provide some guidance in determining whether an amendment exceeds the scope of the goods/services identified initially, but it is not controlling.  In an application under §1 or §44, the examining attorney may suggest and accept amendments to the identification that result in a change of class, if the amended identification does not exceed the scope of the original identification.

Example - If an applicant has erroneously identified its goods and services as "menus" but, in fact, the applicant intends to register the mark for restaurant services, the applicant may not amend the identification to "restaurant services."  In such a case, the original identification, which is specific and narrow in scope, may not be expanded to services beyond the scope of that identification.

Example - If an applicant has erroneously identified its goods and services as "bottles for salad dressing" but, in fact, the applicant intends to register the mark for salad dressing, the applicant may not amend the identification to "salad dressing."  However, if an applicant identifies its goods and services as "bottles of salad dressing," the applicant may amend the identification to "salad dressing."  As above, where the original language is specific and narrow in scope, the identification may not be expanded to goods beyond that scope.

Example - If an applicant has erroneously identified its goods and services either as "packaging and labels" or as "packaging and labels for toys" but, in fact, the applicant intends to register the mark for toys, the applicant may not amend to correct the identification, because "toys" is not within the scope of the initial identification.

In a §66(a) application, classification is assigned by the IB and may not be changed.  37 C.F.R. §2.85(d).  See TMEP §§1401.03(d), 1402.01(c), and 1904.02(b) and (c) regarding §66(a) applications.

1402.07    Scope of Identification of Goods and Services for Purposes of Amendment

1402.07(a)    The "Ordinary-Meaning" Test

In applications under §1 or §44, for the purpose of determining the scope of an identification, the examining attorney should consider the ordinary meaning of the wording apart from the class number designation.  The class number ( see TMEP §§1401.03 et seq.), whether inserted by the applicant or the USPTO, does not limit the scope of permissible amendments.  37 C.F.R. §2.85(f).  If the applicant designates the class by number, this information may be weighed with other factors for the benefit of the applicant in determining the scope of permissible amendments.

However, if the applicant does not merely designate the class number, but expressly limits the goods or services recited to those that are within one or more classes, the applicant may not amend to specify items not in those classes.

In many cases, the identification is merely a repetition of the entire general class heading for a given class.  However, use of the words comprising a class heading as an identification of goods or services in an application filed with the USPTO or in a request for extension of protection notified under the Madrid Protocol is not deemed to include all the goods or services in the established scope of that class. In re Fiat Grp. Mktg. & Corporate Commc'ns S.p.A., 109 USPQ2d 1593, 1598 (TTAB 2014) . In this situation, the USPTO will look to the ordinary meaning of the words for the purposes of determining the scope of the identification.  The USPTO will not permit the applicant to amend to include any item that falls in the class, unless the item falls within the ordinary meaning of the words in the heading. See Id. at 1597 (finding that the wording from the class heading, "business management services," refers to services that are significantly different from and do not include "retail store services"). As noted in TMEP §1402.01(b), class headings are generally unacceptable to identify goods/services in United States applications, even if the class heading is used as the identification in the foreign registration.

In §66(a) applications, the classification assigned by the IB cannot be changed, so the scope of the identification for purposes of permissible amendments islimited by the class.  37 C.F.R. §2.85(f).   See TMEP §§1401.03(d), 1402.01(c), and 1904.02(c). For example, if an identification in a §66(a) application is the entire class heading for a particular class, the applicant must replace any indefinite wording with goods or services within the ordinary meaning of the indefinite wording in the heading and may not amend the identification to include goods or services in other classes.

1402.07(b)    Ambiguous Identifications

An applicant may amend an ambiguous identification of goods or services (i.e., an identification that fails to indicate a type of goods or services) in order to specify definite goods or services within the scope of the indefinite terminology.

Example - "Food" is indefinite, and may be amended to "fresh fruit" (Class 31), or "processed fruit" (Class 29), or "dog food" (Class 31).  However, "food" may not be amended to "whiskey" (Class 33).

Example - "Metallic parts" is indefinite, and may be amended to "metal threaded fasteners" (Class 6), or "machine parts, namely, metal grounding bushings" (Class 7).  However, "metallic parts" may not be amended to "metal chairs" (Class 20).

Likewise, if the applicant includes wording in an indefinite identification of goods or services that, in context, is obviously superfluous, the applicant may amend the identification to specify goods or services within the scope of the indefinite terminology.  In many cases, the superfluous wording will not restrict the range of permissible amendments.

Example - If the applicant begins an indefinite identification of goods with superfluous wording such as "sale of . . .," "production of . . .," "making of . . .," "manufacture of . . ." (as long as it does not include the wording "custom" or "to the order and specification of others"), or similar wording, the applicant may amend to specify either goods or services within the scope of the existing identification.  However, the specific terms used to preface the goods do establish some limitation as to scope.  "Sale of" may justify an amendment to retail store or mail order services for specific goods, or to the goods themselves, but not to custom manufacturing or advertising agency services related to those goods.

The policy permitting applicants to amend to specify either goods or services should be construed narrowly.  The applicant should only be permitted to amend from goods to services, or vice versa, when the existing identification of goods and services fails to specify a definite type of goods or services and when the existing identification provides reasonable notice to third parties that the applicant may be providing either goods or services within the scope of the existing identification. See TMEP §1402.07(c).

1402.07(c)    Unambiguous Identifications

An applicant may amend an unambiguous identification of goods that indicates a specific type of goods to specify definite and acceptable identifications of goods within the scope of the existing terminology.

An applicant may amend an unambiguous identification of services that indicates a specific type of service to specify definite and acceptable identifications of services within the scope of the existing terminology.

An applicant may not amend a definite identification of goods to specify services, or vice versa, except that if the goods are of a type that are available in more than one medium, and the applicant does not specify the medium in the identification of goods, the applicant will be allowed to amend to any medium, even if one of the mediums is classified as a service.

Example - If the applicant specifies "newsletters in the field of accounting," the applicant may amend to "printed newsletters in the field of accounting" (Class 16), "downloadable electronic newsletters in the field of accounting" (Class 9), "providing on-line newsletters in the field of accounting" (Class 41), or "electronic publications, namely, newsletters in the field of accounting recorded on computer media" (Class 9). See TMEP § 1402.11(a)(x) regarding online publications.

Example - If the applicant specifies "computer anti-virus software," the applicant may only amend to specify computer software within the scope specified, i.e., software to prevent, detect, and remove computer viruses.  The applicant may not amend to any service, other than "providing temporary use of non-downloadable computer anti-virus software."  The applicant may not amend from "providing temporary use of non-downloadable computer anti-virus software" to "computer anti-virus software," because "computer software" is broader in scope than "providing temporary use of non-downloadable computer software."  Nor may the applicant amend to any goods outside the scope of those already identified.

Example - If the applicant identifies the goods as "computer programs" without specifying the field, the applicant is limited to types of specific computer programs for the purposes of amendment.  The applicant has identified a definite type of goods, but USPTO policy requires further specificity as to the purpose or function of the goods.  An applicant who has identified its goods as "clothing" would likewise be limited to goods within the scope of the term "clothing."

Example - If the applicant specified "retail store services," the applicant would be limited to amendments within the scope of this service.  Although USPTO policy requires further specificity as to field, the applicant has identified a definite type of service.

Example - If the applicant identifies its goods as "stationery," "wine labels," or "menus," the applicant is restricted, in any amendments, to goods within the scope of the type indicated.  The applicant could not amend to specify other types of goods or services, such as "wine" or "restaurant services."

Example - If the applicant specified the service "television programming [scheduling]," the applicant would be limited to amendments within the scope of this service. This service does not refer to a series of programs. It is only a scheduling service.

1402.07(d)    Permissible Scope of Identification Not Affected by Proposed Amendment That Is Unacceptable

If the applicant proposes an amendment to the identification of goods and services, and the examining attorney determines that the amendment is unacceptable, the examining attorney should refer to the identification of goods before the proposed amendment to determine whether any later amendment is within the scope of the identification.  In such a case, the applicant is not bound by the scope of the language in the proposed amendment but, rather, by the language of the identification before the proposed amendment.

If the applicant submits an amendment to the identification of goods and services, and the examining attorney determines that it is unacceptable, in whole or in part, the examining attorney must advise the applicant of the item or items that are unacceptable.  For those items which are unacceptable, the examining attorney should also advise the applicant that the previous items listed in the existing identification (not the unacceptable substitute) remain operative for purposes of future amendment.  If portions of an amended identification are accepted, those items may not be further amended to exceed the scope of the accepted amendment.  See TMEP §1402.07(e).

If the applicant submitted the amendment in response to a requirement, the examining attorney must issue a final requirement for amendment of the identification, if the proposed amendment raises no new issues and the application is otherwise in condition for a final action.   See TMEP §714.05(a)(ii).

1402.07(e)    Permissible Scope of Identification Affected by Proposed Amendment That Is Acceptable

Once an applicant amends the identification of goods and/or services in a manner that is acceptable to the examining attorney, the amendment replaces all previous identifications and restricts the scope of the goods and/or services to that of the amended language. Further amendments that would add to or expand the scope of the recited goods or services, as amended, will not be permitted.  37 C.F.R. §2.71(a); In re Swen Sonic Corp., 21 USPQ2d 1794 (TTAB 1991) ; In re M.V Et Associes, 21 USPQ2d 1628 (Comm’r Pats. 1991).  This includes amendments to the identification submitted in an amendment to allege use, a statement of use, or a request for an extension of time to file a statement of use. See 37 C.F.R. §§2.71(a), 2.88(b)(1)(iv), 2.89(f). See TMEP §1104.10(b)(iii) regarding submission of a response to Office action and amendment to allege use that contain different amendments to the identification of goods and/or services, TMEP §1108.02(d) regarding identifying the goods and/or services in a request for an extension of time to file a statement of use, and TMEP §1109.13 regarding identifying the goods and/or services in a statement of use.

The only circumstance in which the applicant may reinsert goods or services that were omitted or deleted from the identification of goods or services is when before publication or within six months of the issuance of an examiner’s amendment (see TMEP §§707-707.03), whichever is earlier, the applicant objects to an amendment of the identification of goods and/or services in the examiner’s amendment on the ground that the examiner’s amendment does not reflect the agreement between the applicant and the examining attorney.

1402.08    Moving Goods and Services Between Companion Applications

If an applicant has filed separate applications to register the same mark, the applicant may, in a limited situation, amend to move items of goods or services from one application to another, if the application from which the item is to be moved was filed on or before the filing date of the application to which it is to be moved. Such an amendment will be permitted only if some of the goods/services in one application should be classified in a different class and the companion application includes that class. If the companion application does not include that class, the proper recourse is for the applicant to file a request to divide. See TMEP §§1110-1110.11(a)

Moving goods/services between applications in this way may only be done if neither of the marks involved has been approved for publication in the Official Gazette.  Moreover, items of goods/services can be moved between applications only in applications filed under §1 or §44 of the Trademark Act.  In applications under §1, the applicant may request to move goods/services under a §1(b) basis to a companion application that includes goods/services in the same class, but which are under a §1(a) basis, or vice versa. However, the examining attorney must ensure that the application to which the goods/services are moved clearly indicates that more than one basis is claimed and separately lists each basis, followed by the goods/services to which that basis applies. See TMEP §806.02(a). The applicant cannot amend to move items of goods/services to or from a §66(a) application.

The applicant must file a separate amendment for each application, that is, a request to delete specified goods/services in the application from which they are to be moved, specifying the serial number of the application to which they should be added, and an amendment in the application to which those goods/services are to be added, specifying the serial number of the application from which they are to be moved. The examining attorney(s) must ensure that the USPTO automated records are updated to reflect the changes in both applications.

An applicant may file a request to move all the goods/services from one application to another, if the applicant meets the requirements set forth above.  The USPTO will construe such a request as a request to expressly abandon the application from which the goods/services are moved.  If the request to move all the goods/services is granted, and no goods or services remain in the application from which the goods/services are moved, the USPTO will abandon the application.  The USPTO will not refund the application filing fee.  See TMEP §718.01 regarding express abandonment.

1402.09    Use of Marks or Terms "Applicant" and "Registrant" Inappropriate in Identifications

If a mark that is registered to an entity other than the applicant is used in the identification of goods or services, the examining attorney must require that it be deleted and that generic wording be substituted.  It is inappropriate to use a registered mark, or its plural or punctuated/non-punctuated forms, to identify a kind of product or a service, because such a mark indicates origin in only one party and cannot be used to define goods or services that originate in a party other than the registrant.   Camloc Fastener Corp. v. Grant, 119 USPQ 264, 265 n.1 (TTAB 1958) .  In place of the mark, a generic term must be used.

Generally, an applicant should not use its own registered or unregistered mark in an identification of goods or services in its own application.  If the applicant chooses to do so, however, the applicant should be careful to use the mark as an adjective modifying the generic name of the goods or services.  

In addition, the words "applicant" or "registrant" must not appear in the identification of goods or services.  Before registration, use of the term "registrant" is inaccurate, and, after registration, use of the term "applicant" is inaccurate.

If the examining attorney issues a nonfinal action requiring amendment of the identification because it is indefinite, and the applicant responds with an amended identification that is definite but is unacceptable because it includes a registered mark or the terms "applicant" or "registrant" in reference to the party seeking registration of the mark, this is not considered a new issue, and the examining attorney must issue a final requirement for amendment of the identification.  However, if the examining attorney issues a finalaction requiring amendment of the identification because it is indefinite, and the applicant responds with an amended identification that is definite but includes a registered mark or the terms "applicant" or "registrant," the examining attorney should treat the response as incomplete, and grant the applicant additional time to cure this deficiency, pursuant to 37 C.F.R. §2.65(a)(2).  See TMEP §718.03(b) for further information about granting an applicant additional time to perfect an incomplete response.   Examining attorneys are encouraged to try to resolve this issue by examiner’s amendment.

1402.10    Identification of Goods and Services in Documents Filed in Connection with §1(b) Applications

See TMEP §1104.10(b)(iii) regarding examination of the identification of goods or services in an amendment to allege use; TMEP §1108.02(d) regarding the identification of goods or services in a request for an extension of time to file a statement of use; and TMEP §1109.13 regarding examination of the identification of goods or services in a statement of use.

1402.11    Identification of Services

This section addresses identifications of particular types of services.

The primary major requirements for an acceptable identification of services are:  (1) the identification must be definite; (2) it must use the common name or terminology for the services, so as to be readily understandable; (3) it must accurately describe the services; and (4) it must constitute a service as contemplated by the Trademark Act, and not merely refer to collateral or related activities associated with rendering the service. See TMEP §§1301.01-1301.01(b)(v) for information on what constitutes a service.

Example - "Radio broadcasting" (Class 38) would be an appropriate identification when a radio station uses a mark, such as call letters, to indicate the source of its broadcasting services generally.  On the other hand, if an applicant is using the name of a weekly comedy television show as a mark, "television broadcasting" would not be appropriate because the mark does not serve to identify and distinguish the electrical transmission of the program.  Instead, the applicant should identify the services as "entertainment in the nature of ongoing television programs in the field of comedy" (Class 41).

Generally, the identification of a service should not emphasize the method or manner by which the service is provided.  However, in some circumstances, it may be helpful to include such information in a trailing phrase.

Example - "Accounting services" (Class 35) is an acceptable identification of services; thus, whether this type of service is rendered online or through other means need not be mentioned.

Example - "Dinner theaters" (Class 41) emphasizes the entertainment aspect associated with theater generally.  The fact that dinner is also served at the theater performance is ancillary to the primary service of presenting the theatrical production.

Fashion-show services are generally classified either as promotional services rendered by the organizer of the fashion show to the businesses or groups that sponsor the event or as an entertainment service.  When the record shows that the primary purpose of conducting such a fashion show is to promote the sale of goods or services of the sponsors, the service should be recited as "promoting the goods or services of others by means of a fashion show" or "fashion show exhibitions for commercial purposes" in Class 35.  Where the fashion show is presented primarily as entertainment for the general public, the service should be identified as "entertainment in the nature of fashion shows" in Class 41.

The activities recited in the identification must constitute services as contemplated by the Trademark Act.  See TMEP §§1301.01 et seq. as to what constitutes a registrable service.  For example, "sales" cannot be listed as the primary activity in an identification, because the sale of one’s own goods or services is not a registrable service.

See also TMEP §§1401.11–1401.11(a) regarding the changes in the international classification of services effective January 1, 2002.

1402.11(a)    Computer Services

1402.11(a)(i)    Services Classified in Classes 35, 36, 37, 39, 40, 41, 44, and 45

Any activity consisting of a service that ordinarily falls in these classes (e.g., real estate agency services, banking services, dating services), and that happens to be provided over the Internet, is classified in the class where the underlying service is classified.  For example, banking services are classified in Class 36 whether provided in a bank or online.

The following are examples of some acceptable identifications:

  • "Internet advertising services in Class 35."
  • "Online banking services in Class 36."
  • "Online cosmetic skincare consultation services in Class 44."
  • "Internet-based dating, social introduction and social networking services in Class 45."

1402.11(a)(ii)    Content Providers

The term "content provider" is generally used to indicate a person or entity that provides information or entertainment content for use on the internet or electronic media. Content-provider services may be classified in a variety of classes depending upon the nature of the activity provided. Thus, the activity provided must be specified in the identification. As discussed below, the subject matter of the services may also be required for appropriate classification.

Information Provider Services

The service of providing information via the Internet is classified in the class of the service-related subject matter of the information.  Entities that provide these services by computer are considered to be "content providers," that is, they provide the informational or substantive content of a website and/or home page.  If an entity provides information in a wide variety of fields, the applicant must select the subject matter to be protected and classify the services accordingly (e.g., providing business information in Class 35, providing banking information in Class 36, providing home repair information in Class 37).  See TMEP §1402.11(b) regarding information services.

Some acceptable identifications:

  • "Providing business information via a website in Class 35."
  • "Providing real estate listings and real estate information via the Internet, in Class 36."
  • "Providing real-time information concerning vehicle parking space availability, in Class 39."

Audiovisual Content

Content-provider services involving the provision of online, non-downloadable videos are classified in Class 41 regardless of the subject matter of the videos. The subject matter of the videos must also be included in the identification to assist in likelihood of confusion determinations under 15 U.S.C. §1052(d).  For additional information on identifying and classifying computer entertainment services, see TMEP § 1402.11(a)(vii).

Other Services Offered by Content Providers

Businesses and individuals commonly provide content services in addition to other types of services. For example, Internet Service Providers (ISPs) often provide online content as well as Class 38 internet access services. For information about identifying telecommunications services provided by ISPs, see TMEP § 1402.11(a)(iii). Online audiovisual content providers may similarly offer both videostreaming services in Class 38 and online non-downloadable videos in Class 41. Content providers also may provide a variety of technological services, such as website hosting services, in Class 42. Each service on or in connection with which the applicant uses, or has a bona fide intention to use, the mark in commerce should be set forth in the application. 15 U.S.C. §§1051(a)(2)   and 1051(b)(2); 37 C.F.R. §2.32(a)(6). For multiple-class application requirements, see TMEP §1403.01.

1402.11(a)(iii)    Provision of Telecommunications Connections to the Internet

Telecommunication connections, such as those provided by AT&T® and Verizon®, are the wired, or wireless, electronic means by which one telecommunications-enabled device, such as a telephone, smartphone, or computer, communicates with another telecommunications-enabled device.  The Class 38 activities of a telecommunications connection provider do NOT include providing the computer hardware or software that enables the electronic transmission of the data. These telecommunications services connect the user’s device to the internet via wired or wireless means.

Just because an applicant is conducting an internet-based activity or rendering a service that involves electronic transmission of data, the applicant’s service is not automatically considered a telecommunications service in Class 38.  For example, an applicant who merely provides a website featuring sports information is not providing "electronic transmission of messages and data in the field of sports," in Class 38.  The telecommunications services providers, such as AT&T® and Verizon®, are providing the Internet connections for the actual transmissions; the applicant is merely making the information available.

Providing online bulletin boards and chat rooms is classified in Class 38 regardless of the content or subject matter.  The rationale for this stems from the fact that these services allow individuals to communicate with each other, like other Class 38 services.

"Providing multiple-user access to the Internet," is classified in Class 38.   Note:  This identification covers those services provided by Internet Service Providers ("ISPs"), such as Cox®, AOL®, Comcast®, Verizon®, and AT&T®.  ISPs provide the computer connection (often using the Class 38 telecommunications services of other entities) that enables a computer user to access the databases and websites of others via the Internet.  These entities are considered "access providers" in that they provide the computer connection needed for a computer user to access a content provider.  The word "access" should be limited to these services and should not be used in describing the services of a content provider.

Some acceptable identifications:

  • "Providing telecommunications connections to the Internet or databases, in Class 38."
  • "Transmission of electronic mail, in International Class 38."
  • "Broadcasting of video and audio programming over the Internet, in Class 38."
  • "Webcasting services, in Class 38."
  • "Web conferencing services, in Class 38."
  • "Providing on-line chat rooms for transmission of messages among computer users concerning topics of interest to teens in Class 38."
  • "Providing multiple-user access to the Internet in Class 38."  Many ISPs have expanded their services to encompass content-based services for their subscribers.  The "providing multiple-user access" identification only covers the ISP services.  If the applicant wishes to protect its "content-based" services, it must identify those services with specificity and pay any additional fees, as appropriate. For information on identifying and classifying content-provider services, see TMEP § 1402.11(a)(ii).

1402.11(a)(iv)    Office-Function-Type and Computerized Web Traffic Services

These services are essentially office function services (e.g., filing and record keeping) that happen to be conducted with the use of a computer:

  • "Data processing services, in Class 35."
  • "Computer data entry services, in Class 35."
  • "Compilation of information into computer databases, in Class 35."

Computerized web services include website-focused activities the primary function of which is to promote, advertise or market the websites of others by improving a website’s visibility in search engine results. For example, the following are acceptable identifications:

  • "Web site traffic optimization, in Class 35."
  • "Consulting services in the field of search engine optimization for sales promotion, in Class 35."
  • "Promoting the goods and services of others through search engine referral traffic analysis and reporting, in Class 35."

1402.11(a)(v)    Computer Installation and Repair Services

As set forth in the Nice Alphabetical List, installation, maintenance, and repair of computer hardware are in Class 37, while installation, maintenance, and updating of computer software are activities in Class 42. Therefore, for classification purposes, the applicant must distinguish between computer hardware and computer software when identifying installation, maintenance, and repair services.  For example: 

  • "Installation, maintenance, and repair of computer hardware, in Class 37."
  • "Installation, maintenance, and updating of computer software, in Class 42."

If the installation and maintenance services refer to networking hardware, the service should be classified in Class 37.  For example: 

  • "Installation, maintenance, and repair of Ethernet and wireless networking hardware, in Class 37."

If the applicant applies for " technical support services," the examining attorney will require the applicant to further specify the nature of the services. Technical support services may include services classified in more than one class, including the following: 

  • "Technical support services, namely, troubleshooting in the nature of the repair of computer hardware, in Class 37;"
  • "Technical support services, namely, providing technical advice related to the manufacture of {indicate goods being manufactured}, in Class 40;"
  • "Technical support services, namely, troubleshooting of computer software problems, in Class 42;" and
  • "Technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems, in Class 42."

1402.11(a)(vi)    Computer Retail Services

Retail store, catalog, and ordering services are classified in Class 35 no matter how the services are conducted.  Any of the following identifications is acceptable: 

  • "Computerized on-line retail store services in the field of {indicate field of goods}, in Class 35."
  • "Web-based catalog services featuring {specify goods}, in Class 35."
  • "Computerized on-line ordering services in the field of {indicate field of goods}, in Class 35."

Other types of retail services, including marketing, advertising, and promotion services, are also classified in Class 35 regardless of how the services are conducted. For example:

  • "Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices, in Class 35."

1402.11(a)(vii)    Computer Entertainment Services

Generally, entertainment services are classified in Class 41.  However, the type of entertainment activity the applicant is conducting must be specified.  Therefore, the wording "providing a website featuring entertainment" is not acceptable.  The website is merely the means by which the entertainment services are provided. "Providing a website" does not itself indicate a definite or classifiable service. Instead, one of the following may be appropriate: 

If the services comprise an "online game:"

  • "Entertainment services, namely, providing an on-line computer game, in Class 41."
  • "Providing a computer game for use network-wide by network users, in Class 41."

If the services involve chat rooms:  "Providing on-line chat rooms for transmission of messages among computer users concerning {indicate field or subject of chat room}, in Class 38."

If the services involve providing information:  "Provision of information relating to electronic computer games provided via the Internet, in Class 41."   See TMEP §1402.11(b).

If the services involve providing non-downloadable videos: "Providing a website featuring non-downloadable videos in the field of {indicate field or subject matter of videos}, in Class 41."

If the services consist of providing a particular online show webcasted over the Internet:  "Entertainment services, namely, providing webcasts in the field of {indicate field or subject matter}, in Class 41."

1402.11(a)(viii)    Computer Design and Development Services

Generally, computer-related design and development services, such as "design and development of computer hardware and software," are classified in Class 42.  It is important to remember that these services must be performed for the benefit of others.  For example, if an applicant is developing its own software, it is not engaging in a recognized service.  (See TMEP §§1301.01 et seq. regarding activities that do not constitute services.)  The specimens must show that the applicant provides these services for other parties.  Some acceptable identifications are: 

  • "Design and development of wireless computer networks, in Class 42."
  • "Creating and maintaining web sites for others, in Class 42."
  • "Duplication of computer programs, in Class 42."

1402.11(a)(ix)    Database Services

Prior to January 1, 2002, the service of providing an on-line database via the Internet was classified in Class 42 if the database included a wide variety of subject matter.  However, effective January 1, 2002, the service-related subject matter or content of the online database now governs the classification of the services.  Applicants must now separate the subject matter or content of the databases into their appropriate individual international classes.  Acceptable identifications include:

  • "Providing an on-line searchable database featuring employment opportunities, in Class 35."
  • "Providing an on-line computer database in the field of stock/securities market information, in Class 36."
  • "Providing an on-line searchable database in the field of {indicate specific scientific or technology-related field} for scientific research purposes, in Class 42."

A database is "a usually large collection of data organized especially for rapid search and retrieval (as by a computer)." https://www.merriam-webster.com/dictionary/database  (accessed Aug. 11, 2017). The activity of providing an online computer database comprises providing a searchable compilation of data on particular subject matters. Thus, identifications that reference specific functions of an online database service are typically indefinite as they potentially include services in multiple classes. For example, the identification "providing an online computer database which allows hospitals to download medical records" is unacceptable. It is unclear if the applicant provides (1) a database service classified according to service-related subject matter, (2) a Class 42 technological service provided on a database, such as "providing temporary use of a non-downloadable web application used to download medical records via a database," or (3) both a database and a technology service.

In determining whether the specimens support "database provision services," look for the following clues:

  • See if the specimens use words like "to access our database," "our database includes…," etc.
  • Confirm that the information provided online is capable of being searched, sorted, re-arranged, and indexed like a traditional database.
  • If the specimens consist of merely a series of web pages, this is NOT a database.  A more appropriate identification might be "providing information in the field of {indicate service-related subject matter or nature of information} via a website, in Class ___ (classification depends on the subject matter)."

See TMEP §1402.11(b) regarding information services.

Other common database services include the following:

  • "Database development services, in Class 42."
  • "Computerized database management, in Class 35."

When recorded on computer media or downloadable, databases are goods classified in Class 9. Identifications for downloadable or recorded databases in Class 9 must also include the subject matter of the database.

1402.11(a)(x)    Online Publications

Online publications are non-downloadable publications provided via the internet. All online publications are classified in Class 41 no matter what the subject matter.  The identification for online publications must indicate both the specific nature, e.g., magazines, newsletters, etc., and the subject matter of the online publication. An acceptable identification would be:

"Providing online publications in the nature of {indicate specific nature of publications} in the field of {indicate subject matter of publication}, in Class 41."

The examining attorney should verify from the specimens that the information is presented in a "publication" format.  An online magazine in Class 41 must really look like and have the attributes of a magazine, i.e., contain monthly or periodic articles, sections, features, advertisements, credits, etc.  If it does not, and appears to be an information service, a more appropriate identification would be "providing information in the field of {indicate service-related subject matter or nature of information} via a website, in Class ___" (classification depends on the subject matter).

If an applicant identifies its goods and/or services as "publications, namely ...," and it becomes apparent during examination that the publications are non-downloadable online publications, the applicant may amend the identification to indicate that the services are providing online publications in Class 41, as the term "publications," without additional context, is broad enough to encompass both printed and online publications.  On the other hand, if the applicant identifies its goods as "printed publications...," the identification cannot be amended to "online publications," because this would exceed the scope of the original identification.   See 37 C.F.R. §2.71(a).

1402.11(a)(xi)    Electronic Storage, Hosting of Data, and Cloud Computing

Electronic storage of data for others is considered a computer technology service as it requires the provision of technological means to conduct the activity and is classified in Class 42 as of the 10th edition, 2014 version of the Nice Classification system. Hosting of computer websites and other data, including software as a service, is also a computer technology service when conducted for third parties. The storage or hosting of one’s own data is not considered a service within the meaning of the Trademark Act. Some acceptable identifications are:

  • "Electronic data storage, in Class 42."
  • "Electronic storage of documents and archived e-mails, in Class 42."
  • "Hosting of digital content on the Internet, in Class 42."
  • "Web site hosting services, in Class 42."

Cloud computing comprises a variety of Class 42 activities that must be further specified for purposes of examination on the basis of likelihood of confusion under §2(d), 15 U.S.C. §1052(d).  See TMEP §§1301.01 et seq. regarding activities that constitute services under the Trademark Act. Some acceptable identifications are:

  • "Computer services, namely, cloud hosting provider services, in Class 42."
  • "Providing virtual computer systems and virtual computer environments through cloud computing, in Class 42."
  • "Cloud computing featuring software for use {specify the function of the programs, e.g., for use in database management, for use as a spreadsheet, for word processing, etc. and, if software is content- or field-specific, the field of use}, in Class 42."

1402.11(a)(xii)    Non-Downloadable Computer Software

Online non-downloadable software, or providing on-line non-downloadable software, is considered a computer service in Class 42 because it is generally provided for use on a temporary basis. For definiteness and for proper classification in Class 42 as a technological service, identifications for non-downloadable software and provision of non-downloadable software must specify the manner of presentation of the non-downloadable software, for example, that it is provided "online," is "web-based," and/or that its use is provided on a temporary basis. For example, "providing on-line non-downloadable geographic information system (GIS) software" and "providing temporary use of non-downloadable computer software for tracking packages over computer networks, intranets and the internet" are acceptable identifications in Class 42. An exception, however, is providing online, web-based, or temporary use of non-downloadable game software, which is classified in Class 41.

1402.11(b)    Information Services

Prior to January 1, 2002, the identification "providing information in a wide variety of fields" was an acceptable identification of services, particularly in the context of Internet websites.  The only caveat being that the website or information services did provide information in a wide variety of fields.

Effective January 1, 2002, the "miscellaneous" phrase has been eliminated from the heading of Class 42 ( see TMEP §1401.11(a)).  Therefore, the examining attorney must require that the applicant indicate the fields in which it is providing information so that the service can be accurately classified.  The fields may be listed somewhat broadly, but with enough specificity to allow classification.  "Bundling" of the fields of information (that is, listing all fields of information but allowing the dominant or most significant field to control the classification with the other fields simply "along for the ride") is no longer acceptable. The General Remarks of the Nice Classification provide the following guidance on identifying and classifying information services:

Services that provide advice, information or consultation are in principle classified in the same classes as the services that correspond to the subject matter of the advice, information or consultation, e.g., transportation consultancy (Cl. 39), business management consultancy (Cl. 35), financial consultancy (Cl. 36), beauty consultancy (Cl. 44). The rendering of the advice, information or consultancy by electronic means (e.g., telephone, computer) does not affect the classification of these services.

See the Nice General Remarks in TMEP §1401.02(a).

Since information services must now be classified according to the subject matter of the information, the nature or service-related subject matter of the information provided must be specified to allow for proper classification.  For example, "information in the field of automobiles" is not sufficiently definite to allow for proper classification.  If the information pertains to purchasing an automobile, then the service is classified in Class 35.  If the information pertains to the care and maintenance of automobiles, the service is classified in Class 37.  If the service involves insurance or financing of automobiles, then Class 36 is the proper class.  The best way to ensure that the information is classified correctly may be to identify the subject matter of the service.  For example, "providing information in the field of automobile financing" is adequate to classify the service in Class 36.  Another way to clarify the classification of information services is to characterize the information itself.  Thus, "providing financing information in the field of automobiles" clearly puts the service in Class 36.  

As with many other service identifications that require an indication of the subject matter or field, the subject matter or field does not have to be as specific as would be required if the subject matter or field were the service itself.  However, an indication of the nature of the information must be included, either by reference to the type of information or the subject matter of the information provided, and must be sufficiently specific to allow for proper classification of the activity. For example, classification cannot be determined from the indefinite wording "providing educational information." Since all information can be characterized as educational, describing information as "educational" is not sufficient to justify classification in Class 41. "Educational information" services are classified in the same manner as all information services - according to the subject matter of the information. "Providing educational information about healthcare" is classified in Class 44 because the information pertains to healthcare and healthcare services are generally classified in Class 44, whereas "providing information in the field of education regarding healthcare" is classified in Class 41 because the information pertains to the subject matter of education, specifically healthcare education, and education services are generally classified in Class 41.

An applicant is not required to register in all classes in which it provides information, but may instead choose to register only the classes of the fields that are most important to it.  The examining attorney will ask the applicant to indicate the fields of information to assist in classification.  The applicant must decide if it wishes to:  (1) go forward and register the information services in all of the appropriate classes; or (2) choose the class(es) that are most important to its business and amend the identification to delete reference to fields of information that fall into other classes.   See TMEP §1401.04(b).

1402.11(c)    Association Services and "Promoting the Interest of" Services

The classification of services rendered by associations was affected by the reorganization of Class 42 (see TMEP §§1401.11 et seq.).  Prior to January 1, 2002, the Explanatory Notes regarding this topic for the old Class 42 included the language "services (not included in other classes) rendered by associations to their own members."  This language in the old Class 42 allowed identifications of services such as "association services, namely, promoting the interest of lawyers" to be accepted in Class 42.  Effective January 1, 2002, there is no reference to "services rendered by an association" in the Class Heading or Explanatory Notes for any of the service classes.

Most activities rendered by associations are easily classified in other classes, e.g., business services (Class 35), insurance services (Class 36), transportation arrangements (Class 39), training and entertainment (Class 41).

Effective January 1, 2002, under U.S. identification policy, lobbying services and activities related or similar to lobbying activities provided by an association are classified in Class 35, because they further the business interests of the group represented by the association.  Even non-business interests such as those that promote reading skills or environmental protection have a "business interest" in promoting their concerns.

1402.11(d)    Charitable Services, Other than Monetary

Prior to January 1, 2002, non-monetary charitable services were classified in Class 42, regardless of the type of service being provided by the charity.  Effective January 1, 2002, non-monetary charitable services are classified by the nature of the service provided. The wording "charitable services" merely indicates that a service is provided for charitable purposes, but does not set forth the nature of the activity provided for those purposes. Appropriate classification of the services cannot be determined from the wording "charitable services." For information about the Nice Classification, see TMEP §1401.02(a). The particular activity must be specified for proper classification. For example, the wording "charitable services, namely, providing temporary shelter for the homeless" is acceptable in Class 43, like other temporary accommodation services; "charitable services, namely, providing tutoring in the field of math for underprivileged students" is classified in Class 41, like other educational services.  See TMEP §§1401.11 et seq. regarding the changes in the international classification of services effective January 1, 2002.

Charitable services that involve donating or providing a specific type of non-monetary goods to those in need are classified according to the service-related activity of the goods provided. For example, "charitable services, namely, donating bicycles to the needy" is classified in Class 39 because the service-related activity provided by bicycles is transportation, and transportation services are classified in Class 39; "charitable services, namely, providing first aid supplies to those in need" is classified in Class 44 because the service-related activity provided by first-aid supplies is medical services, and medical services are classified in Class 44.

1402.11(e)    Consulting Services

Prior to January 1, 2002, all consulting services were classified in Class 42 except those relating to business (Class 35) and financial or insurance (Class 36).  Effective January 1, 2002, consulting services are classified in the class of the service-related subject matter of the service. See TMEP §§1401.11–1401.11(a).

The General Remarks of the Nice Classification provide the following guidance on identifying and classifying consulting services:  

Services that provide advice, information or consultation are in principle classified in the same classes as the services that correspond to the subject matter of the advice, information or consultation, e.g., transportation consultancy (Cl. 39), business management consultancy (Cl. 35), financial consultancy (Cl. 36), beauty consultancy (Cl. 44). The rendering of the advice, information or consultancy by electronic means (e.g., telephone, computer) does not affect the classification of these services.

See the Nice General Remarks in TMEP §1401.02(a). Examples of acceptable identifications for consulting services include the following:

  • "Consulting in the field of telecommunication services, namely, transmission of voice, data, and documents via telecommunications networks, in Class 38."
  • "Consulting in the field of telecommunications technology, in Class 42."
  • "Consulting in the field of maintenance and repair of telecommunications network hardware, apparatus, and instruments, in Class 37."

Technical consulting is like any other consultation service, although it focuses primarily on how things work.  Thus, the field or subject matter of technical consultation services must be set forth with adequate specificity to allow for accurate classification in accordance with the related branch of activity specified in the Class Headings.  It should be noted that technology consulting is in Class 42 because it encompasses consulting about the technology aspects of the subject matter given, and "technological services" appears in the Class 42 Class Heading.

Examples of acceptable identifications for technical consulting services include the following:

  • "Technical consulting related to the installation of oil and gas equipment, control systems, and machinery, in Class 37."
  • "Technical consulting related to the manufacturing of oil and gas equipment, control systems, and machinery, in Class 40."
  • "Technical consultancy in the field of environmental science, in Class 42."

The ID Manual previously included the entry "Computer consultation" in Class 42, but that entry was deleted because it is indefinite. See TMEP §1401.10 regarding the effective date of changes to the ID Manual. As indicated above, consultation services are classified in the same classes as the services that correspond to the subject matter of the consultation. See TMEP §1401.02(a). The service-related subject matter of "computer consultation" is unclear and could encompass services in multiple classes. For example, "consultation about the repair of computer hardware" is classified in Class 37 (the class for computer hardware repair services), and "consultation about the maintenance and updating of computer software" is classified in Class 42 (the class for maintenance and updating of computer software). "Computer technology consultancy" is also classified in Class 42 based on the wording "technological services" in the Class 42 Class Heading.

1402.11(f)    Distribution of Videotapes, Audiotapes, Videodiscs, and Similar Items

The services of production and distribution of motion pictures and television programs are classified in Class 41.  This service involves the actual creation of the motion picture or television program and the accompanying activity of distributing it to movie theatres and television stations for display to the public.  In this service, the ownership of the physical product does not leave the producer.  The movie theatre or television stations "lease" (in a sense) the film or tape for a period of time and then return it to the producer.  This is not the case when distribution relates to videotapes, audiotapes, or other hard goods that result from the production of visual or audio entertainment.  When these goods are distributed, it is the same as the distribution of any other kind of hard goods by any other manufacturer.  The ownership of the physical product is transferred to the purchaser just as it is with clothing, toys, food products, or computers.  For this reason, the identification "distribution of videotapes, audiotapes, and videodiscs" should not be accepted as a service even when the distribution is linked to the production of these goods.  The production of the entertainment product is perfectly acceptable in Class 41; however, the distribution of the hard goods that result from that production is not a service in that class.  It is possible that such distribution could be considered a distributorship service in Class 35, but that must be determined on a case-by-case basis.  Distribution of one‘s own goods is not a service; it is merely a necessary part of doing business.  However, if the applicant distributes the videotapes, audiotapes, etc. of others as well as those it has produced, it may be identified as a distributorship service in Class 35.

See TMEP §§1301.01 et seq. regarding the criteria for determining whether an activity constitutes a service.

1402.11(g)      Recorded Entertainment Services

For entertainment services such as those rendered by a musical group, the performance must be live.  The recording of a live concert or studio performance is not considered a service of the performing group.  Similarly, performances for the sole purpose of recording are not considered services.  The production by another entity of a performance by a musical group for recordation would be a service, but an identification such as "live and recorded performances by a musical group" could not be accepted as a valid service identification unless the words "and recorded" were deleted.

Recorded entertainment usually takes the form of goods in Class 9, such as videotapes, audio cassettes, DVDs, CD-ROMs, etc.  This is consistent with the treatment of "distribution" of these products as goods and not services as discussed in §1402.11(f).

See TMEP §§1301.01 et seq. regarding the criteria for determining whether an activity constitutes a service.

1402.11(h)    Identification of "Bonus Programs"

Many businesses offer "bonus programs" or "frequent patron programs" to encourage patronage of that business.  However, promotion of one’s own goods or services is not considered a service under the Trademark Act since the beneficiary of such an activity is the business itself and not a third party.   See TMEP §1301.01(b)(i).  These special programs do confer some benefit to the customers who participate in the program, but this benefit flows directly from use of the trademark owner’s goods or services.  Thus, a frequent flyer program provided by an airline to encourage use of its own air transportation services would be identified as "air transportation services featuring a frequent flyer bonus program" and it would be classified in Class 39.  Similarly, a retail store that has a program through which patrons earn points that result in discounts on future purchases at that store would be identified as "retail store services in the field of {indicate field or type of goods/services} featuring a frequent patron program in which points are accumulated to be used for discounts on future purchases."  This service would be in Class 35 because it is primarily a retail store service.  It should be noted that organizing and conducting a program of this type for a third party is a promotion/advertising service and would be classified in Class 35 and identified with language such as "promoting the goods and services of others by means of a point accumulation program with points used for discounts on future purchases of those goods and services" (or whatever the details of the program may be).

1402.11(i)    Marketing Services and Advertising Services

Effective January 1, 2012, "Marketing" was added to the Nice Alphabetical List. See TMEP §1401.13(e). As with "Advertising services," the entry is listed in the ID Manual as "Marketing services" to emphasize that the activity is a service (i.e., an activity done for the benefit of others) and to make clear that use of both terms is preferred.

However, if upon consideration of the entire application, including the specimen of use, other wording in the identification or other information in the application, the Examining Attorney determines that an applicant is actually promoting its own goods and/or services, a refusal may be issued on the basis that the record fails to identify a registrable service as contemplated by the Trademark Act. See TMEP §§904.07(b), 1301.01-1301.01(b)(v). Further, the unambiguous wording "marketing of {specify goods}" may not be clarified to identify only goods. For example, amendment of "marketing of shirts" to "shirts" would be beyond the scope of the original, acceptably definite identification.

1402.11(j)    Issuing Awards

Services that involve the issuance of awards are usually classified in Classes 35 and 41.  Classification depends upon the purpose of the award program.  If the award program is an employee incentive rewarding excellence in job-related performance that actually furthers the business of an employer (e.g., safety, quality, productivity, customer service), then the service is classified in Class 35.  For example, the following identifications are acceptable in Class 35:

Conducting employee incentive award programs to promote {indicate specific area, e.g. on the job safety, quality and productivity}, in Class 35

Incentive award programs to promote the sale of products and services of others, in Class 35

If the award program is to recognize excellence or achievement unrelated to the participants’ business or professional endeavors (e.g., achievements in community service, excellence in country music performance), then the service should be classified in Class 41. For example, the following identifications are acceptable in Class 41:  

Providing recognition and incentives by the way of awards to promote reading by middle school students, in Class 41

Arranging and conducting incentive award programs to encourage the frequent, continued and effective practice of physical exercise, in Class 41

The distinction is that Class 35 award programs do further the business interests of an employer by encouraging positive business-related performance, while Class 41 award programs reward excellence for endeavors that do not further the business interests of an employer.

1402.11(k)    Accreditation- and Certification-Related Services vs. Certification Marks

Service marks are used to identify and distinguish the services of one person from the services of others and to indicate the source of the services. 15 U.S.C. §1127.  For information about what constitutes a service under the Trademark Act, see TMEP §1301.01─1301.01(b)(vi). Unlike service marks, certification marks are not used by their owners but instead are used by authorized producers of goods or services to indicate that the goods or services possess certain prescribed characteristics or meet certain standards established by the certification mark owner. See TMEP §1306.01─1306.06.

Accreditation and certification activities are not considered "services" under the Trademark Act or Nice Classification and should not be included in the identification of services for a service-mark application. However, activities underlying the accreditation or certification, such as testing goods/services to determine whether they conform to established accreditation/certification standards, may constitute services under the Trademark Act if they are performed for the benefit of others and meet the other criteria for activities that constitute services. See TMEP §§1301.01(a)─1301.01(a)(iii). The development, evaluation, or testing of accreditation or certification standards may also constitute services under the Trademark Act when those activities are performed for the benefit of or to the order and specification of others. See generally TMEP §1301.01.

Identifications for accreditation- or certification-related services should make clear the nature of the activities performed for the benefit of others. Therefore, examining attorneys must require clarification of an identification for accreditation- or certification-related services where the activity identified does not clearly constitute a service under the Trademark Act. For example, the identification "Accreditation services, namely, setting and providing standards for {indicate field or subject matter} for the purposes of accreditation" is indefinite because the activities may be performed by the accrediting body for its own benefit rather than by a third party for the benefit of the accrediting body. Thus, it is unclear whether the activities encompassed by the identification constitute services under the Trademark Act and clarification is required.

For information on identifying goods or services of authorized users in certification mark applications, see TMEP §1306.02(c).

1402.12    Parentheses and Brackets Should Not be Used in Identifications of Goods and Services

Generally, parentheses and brackets should not be used in identifications of goods and services.  The Post Registration Section of the USPTO uses single square brackets to indicate that goods/services have been deleted from a registration either by amendment under 15 U.S.C. §1057,  filing of a partial affidavit of continued use under 15 U.S.C. §1058   or 15 U.S.C. §1141k, or filing of a partial renewal application under 15 U.S.C. §1059.   The Post Registration Section also uses double parentheses to indicate that certain goods or services are not claimed in an affidavit of incontestability under 15 U.S.C. §1065.  See TMEP Chapter 1600 regarding affidavits of continued use or excusable nonuse, renewal applications, affidavits of incontestability, and amendment of registrations. Therefore, to avoid confusion, applicants should not use parentheses and brackets in the identification of goods or services in an application.

The only time parentheses may be used in an identification is when the parentheses merely explain or translate the matter preceding the parenthetical phrase in such a way that it does not affect the clarity or scope of the identification. For example, although not required, it is acceptable to include an acronym in parentheses after the wording for which the acronym stands because it would not impact the clarity of the identification, e.g., "consulting services in the field of software as a service (SAAS)" in Class 42 or "mountaineering and rock climbing equipment, namely, spring-loaded camming devices (SLCDs)" in Class 28. In general, synonyms or foreign translations of terms should not be included in parentheses in an identification. However, the ID Manual does include several TM5 entries with the transliteration of primarily food items in parentheses. An identification of goods such as "fried tofu pieces (abura-age)" in Class 29 is acceptable because the parenthetical phrase merely provides further information about the goods in a manner that does not create ambiguity or impact the scope of the identification.

If the wording contained within the parentheses limits the nature, function, purpose, use, channels of trade, or intended users of the goods/services, such wording likely will affect the clarity of the identification. For example, "bags (tote)" in Class 18 would not be an acceptable use of parentheses.  If the identification were misinterpreted to mean that "tote" was no longer part of the identification of goods (due to an amendment of the goods or filing of a partial affidavit of continued use or renewal application), the item would merely read "bags."  That would create an ambiguity within Class 18, since it could refer to any type of bag – from an all-purpose sports bag to an evening bag – and it would make a determination of likelihood of confusion difficult.  Also, some bags are in classes other than Class 18.  Without an indication of the type of bag, classification of the goods is problematic. In the preceding example, "bags" is indefinite and overly broad. However, definite identifications should also not be followed by parenthetical information that affects the clarity of the identification; for example, although "coats" is acceptable in Class 25, "coats (cotton)" is unacceptable because the nature of the goods is limited by the parenthetical wording. The parenthetical information should be incorporated into the identification rather than merely appearing within parentheses. "Coats made of cotton" would be an acceptable amendment of "coats (cotton)."

If bracketed material is entered in an identification, it will be automatically deleted in all TEAS applications. In a paper application, the examining attorney may delete the bracketed material with a "no-call" examiner’s amendment. See TMEP §707.02.

1402.13    Requirement for Amendment of Portion of Identification of Goods/Services

If a requirement for an amendment of the identification of goods and/or services is expressly limited to only certain goods/services, and the applicant fails to file a response to the refusal or requirement, the application shall be abandoned only as to those particular goods/services, if it is otherwise in condition for approval for publication.  37 C.F.R. §2.65(a)(1); TMEP §718.02(a).  However, if the Office action includes an advisory stating that amendment would require the payment of additional fees because the fee paid is insufficient to cover all the classes, and the applicant fails to file a response, the entire application will be abandoned. TMEP §718.02(a).

Accordingly, when the identification of goods/services includes some terminology that is indefinite and some terminology that is acceptable, the examining attorney should specify which terminology is indefinite, suggest amended language if possible, and indicate that the rest of the identification is acceptable. If the examining attorney has not expressly limited the requirement to the particular indefinite wording, and it is appropriate to do so (see TMEP §718.02(a)), the applicant may request in a request for reconsideration, filed after a final Office action or with a notice of appeal, that the requirement be limited accordingly.

When an applicant fails to respond to a requirement to amend some terminology in an otherwise acceptable identification of goods/services, and the application is otherwise in condition for approval for publication, the examining attorney should issue an examiner’s amendment that clearly sets forth the changes that will be made to the identification of goods/services.  No prior authorization from the applicant is needed to issue an examiner’s amendment in this situation.  See TMEP §707.02 regarding examiner’s amendments without prior authorization by the applicant.

1402.14    Identification of Goods/Services Must Conform to Rules and Policies in Effect at the Time Registration is Sought

The question of whether the identification and/or classification of goods/services is acceptable must be determined on the basis of the facts and evidence that exist on the application filing date. Cf. TMEP §1216.01.  The international classification system and USPTO policy on acceptable identifications change periodically (see, e.g., TMEP §§1401.11 et seq. regarding the restructuring of international class 42).  Therefore, the fact that an identification of goods or services was accepted in an earlier-filed application or prior registration does not necessarily mean it is controlling in a later-filed application.   See In re Omega SA, 494 F.3d 1362, 83 USPQ2d 1541 (Fed. Cir. 2007) (examining attorney’s requirement for amendment of the term "chronographs" in the identification of goods upheld, notwithstanding applicant’s ownership of several registrations in which this term appears without further qualification in the identification).

1402.15    Procedures for Processing Unacceptable Amendments to Identifications

If an applicant submits an amendment to the identification of goods/services and the examining attorney determines that the amendment is unacceptable, the examining attorney must issue an action refusing to accept the amendment.  If an unacceptable amendment was entered into the automated records of the USPTO, and an acceptable amendment was subsequently submitted, the examining attorney must ensure that the automated records are modified to reflect the acceptable identification prior to approving the mark for publication.

If the applicant later submits arguments in support of acceptance of the amendment and the examining attorney determines that the amendment is still unacceptable, the examining attorney must issue a final refusal of the amendment, if the application is otherwise in condition for final action.