1211.02(b)(iii) U.S. Census Database Evidence
The Census Bureau ( http://www.census.gov/topics/population/genealogy/data/2010_surnames.html ) has a database of surnames taken from the most recent decennial census. The surnames are ordered by rank, and the database lists the number of individuals in the country having each surname. Because the database reflects the number of individuals, rather than the number of households, with a particular name, search results from this database may be more persuasive evidence of surname frequency than results from telephone directory listings. See, e.g., In re Weiss Watch Co., 123 USPQ2d 1200, 1203 (TTAB 2017) (highlighting Census burea data showing that "Weiss" ranks in the top 1000 of United States surnames).